Nov 26, 2025
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Rebecca Munton
Futureproofing your marketing career (w/ Miles McNair)
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10 ChatGPT prompts for effective PPC planning
Al & automation
ChatGPT and other ...
Customer match lists: Optimize & maintain your CMLs
Paid media fundamentals
Customer match ...
Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
Advanced PPC strategies
There was a time ...
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Measurement & analytics
Let’s be real: When ...
B2B PPC Lead Gen: Avoid these 9 costly mistakes
Advanced PPC strategies
We all know how ...
The playbook for negative keyword optimization in PMax
Advanced PPC strategies
Performance Max ...
Advertising on AI overviews: What marketers should know
Ad platforms & networks
After much ...
Google Ads AI Max explained: Key insights for marketers
Ad platforms & networks
Google’s AI Max for ...
AI bot traffic: Understanding the role of AI in click fraud
Invalid traffic & ad fraud
Bot traffic has ...
The Google Ads optimization checklist every marketer needs
Advanced PPC strategies
Ad campaigns don’t ...
How to combat rising CPCs with smarter account structure
Advanced PPC strategies
CPCs are rising ...
Google Ads Local Campaigns: Full guide & mistakes to avoid
Advanced PPC strategies
You’ve probably ...