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Customer match lists: Optimize & maintain your CMLs

Customer match lists: Optimize & maintain your CMLs

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

B2B PPC Lead Gen: Avoid these 9 costly mistakes

B2B PPC Lead Gen: Avoid these 9 costly mistakes

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Paid media fundamentals

Customer match lists: Optimize & maintain your CMLs

Customer match lists: Optimize & maintain your CMLs

Advanced PPC strategies

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Measurement & analytics

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

Advanced PPC strategies

B2B PPC Lead Gen: Avoid these 9 costly mistakes

B2B PPC Lead Gen: Avoid these 9 costly mistakes

Advanced PPC strategies

The playbook for negative keyword optimization in PMax

The playbook for negative keyword optimization in PMax

Ad platforms & networks

Advertising on AI overviews: What marketers should know

Advertising on AI overviews: What marketers should know

Ad platforms & networks

Google Ads AI Max explained: Key insights for marketers

Google Ads AI Max explained: Key insights for marketers

Invalid traffic & ad fraud

AI bot traffic: Understanding the role of AI in click fraud

AI bot traffic: Understanding the role of AI in click fraud

Advanced PPC strategies

The Google Ads optimization checklist every marketer needs

The Google Ads optimization checklist every marketer needs

Advanced PPC strategies

How to combat rising CPCs with smarter account structure

How to combat rising CPCs with smarter account structure

Advanced PPC strategies

Google Ads Local Campaigns: Full guide & mistakes to avoid

Google Ads Local Campaigns: Full guide & mistakes to avoid

Al & automation

Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys

Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys