Identify and exclude invalid traffic across ad channels

Say goodbye to wasted ad spend and false conversions. Use Lunio to stave off fake ad clicks, safeguarding the quality of your traffic and driving better returns from paid media.

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Leading performance marketers use Lunio

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Reveal the truth about your ad clicks across digital ad channels

Lunio is purpose built for performance marketers.  Our ML-powered detection engine, deep platform integrations, and granular campaign analytics let you identify and eliminate invalid traffic at scale, helping you get the most out of your ad spend.

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How Lunio takes down invalid traffic

Real-time detection, actionable insights, and multiplatform protection

1

Advanced invalid traffic detection

Lunio has developed a sophisticated machine learning algorithm which analyzes ad click behaviors in real time to determine if a user is legitimate, suspicious, or invalid.

  • Learns from click, context, and conversion data
  • Lightweight technology – won't slow down your page
  • Cookieless, fully GDPR and CCPA-compliant
Lunio Flow Illustration
2

Actionable ad click analytics

Lunio helps you understand the sources of your IVT and track changes in traffic quality over time so you can spot spikes and take action to reduce wasted spend.

  • Clicks by location, keyword, placement and more
  • Campaign data pulled directly from Google Ads API
  • All converting clicks tracked with timestamps
Lunio Flow Illustration
3

Nonstop multiplatform protection

With Lunio, you can continually weed out the waste by monitoring click behaviors in real time and automatically excluding junk users across paid media channels.

  • Harnesses IP exclusions at the campaign and account level
  • Configures custom audiences for multiplatform protection
  • Integrates with Google, Meta, Bing, and many more

Scale Lunio across your paid media channels

Lunio's constantly expanding integrations ensure you can identify and block invalid traffic on the latest paid media channels

Explore all solutions

Paid search

Keep your paid search traffic real, relevant, and cost-effective

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Paid social

Root out the fake and the fraudulent from your paid social traffic

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Display

Stop funding phantom clicks from questionable publishers

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Performance Max

PMax going rogue? Take more control of your targeting

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Rated a G2 Leader. Again.

No one tackles invalid traffic quite like Lunio

Real people, real results

Discover how businesses and agencies use Lunio to keep their ad traffic squeaky clean

10.9% increase in conversion rate  •  14.9% decrease in bounce rate

“From day one, the support we’ve had from Lunio has been absolutely first class. And because it’s so easy to use, it was much quicker to get our teams up to speed and actively using the platform on a regular basis.“
Paul Oates
Head of Performance Media, Sykes Cottages

£18,266 saved in first month  •  4.77% clicks exposed as invalid

"Aside from implementing Lunio, we didn’t make any other significant changes to our campaigns. So I’m confident Lunio is responsible for the improved profitability we’re seeing. Since enabling protection conversion rates have also increased, AOVs are up, and traffic seems to be generally stronger across the board."
Paul Harvey
Head of PPC, BigDug

16% saved in ad spend per month  •  29.08% invalid traffic reduction in first month

"When we look at the money we save and reallocate on legitimate prospects, Lunio is a no-brainer from a financial perspective. And the increase in lead quality has enabled us to deliver stable and predictable growth across our more important marketing channels."
Tetiana Stuzhna
Performance Marketing Lead, LearnWorlds

$350,000 pipeline increase in first two months  •  $67,400 reinvested ad spend per month

"Since making the changes Lunio recommended, the issues we were having with lead quality have improved massively. We generated more qualified pipeline in the two months after switching on traffic protection than we had done in the previous two years."
Mandee Richards
Head of Marketing, Canto

13% improvement in on-page conversion rate  •  7% decrease in cost per lead

“When we list the top three things that have helped us in the past year to improve our performance, Lunio is on the list. It's been eye-opening for us.”
Abraham Moreno-Riano
Paid Media Manager, DeVry University

Built by marketers, for marketers

Lunio tackles invalid traffic as a marketing problem, not a security one.

Designed for the privacy-first world

Lunio is a cookieless solution that leverages encrypted click data. It’s fully GDPR and CCPA-compliant.

Exclusions are the new targeting

Improve campaign performance using IVT insights, automatic IP blocking, and targeted exclusions.

Expert support. 
Better results.

Lunio’s CSMs are on hand to help you tackle IVT issues and supercharge paid media traffic quality.

Frequently asked questions

Why should I use Lunio?

Use Lunio to enhance ad performance and ROI by identifying and excluding invalid IPs from campaigns. Its machine learning algorithm analyzes click behavior to detect invalid activity, ensuring genuine engagement.  Through ad platform integrations, Lunio optimizes your ad spend, protects against click fraud, and boosts campaign effectiveness, allowing advertisers to focus on reaching real audiences.

What is invalid traffic?

Invalid traffic is clicks or impressions on ads that don't come from real people with genuine interest in what you’re advertising. All non-human and fraudulent traffic is invalid. Fraudulent activity includes the use of bots, click farms, and third party incentives to drive up click volumes for malicious reasons or financial gain. User agents that deliberately seek to misrepresent e.g. their location or device also fall under IVT. Not all IVT is out to get you. It includes benign actors such as website scrapers and spiders collecting information from your website. Mistakes made by ad platform algorithms in which the wrong targeting is applied is also invalid.

How does Lunio prevent false positives?

Lunio has invested millions in building an advanced machine learning algorithm trained on real, verified click data to distinguish between unusual yet genuine actions and fake behaviors. While no solution on the market can avoid false-positives altogether, our approach has the agility to rapidly adapt to the ever changing signals of traffic validity, keeping false-positive rates to an absolute minimum without compromising on the value of your traffic protection.

How is Lunio different to other solutions on the market?

Lunio is the only solution to take a marketing-focused approach to solving the problem of click fraud and invalid traffic. We don’t just offer traffic protection, we surface actionable marketing insights so performance marketers can cut off invalid clicks at the source and proactively target more valuable traffic. Our proprietary detection algorithm leverage multi-channel click data and takes marketing signals into account. It analyses paid and non-paid click behaviors across our entire customer database to root out even the most sophisticated invalid users agents.

How can I buy Lunio?

Contact us to explore a 14-day free traffic audit, allowing you to identify and understand your invalid traffic issue. After evaluating your needs, discuss requirements, terms, and pricing options with our team. We’ll help you build your business case.

How is Lunio compliant?

Lunio is GDPR and CCPA compliant. It ensures compliance by adhering to industry regulations and best practices related to data privacy, security, and digital advertising standards.

Lunio acts as a processor when blocking fraudulent clicks. This is done by allowing our customers to fire scripts that detect fraudulent traffic. This can be done with or without consent on the basis of "legitimate interests" (GDPR Article 6(1)(f)). This is reasonable as detecting fraudulent traffic is crucial to ensure the integrity of the controller's digital marketing activities, protect their resources, and prevent misuse of their services. The way in which the script operates, not collecting any other information or allowing for it to be used for other purposes, makes it have minimal impact and makes it's use valid without the need for consent

Moreover, Lunio follows strict security protocols to safeguard data integrity and ensures that any actions taken, such as updating exclusion lists or adjusting audiences, comply with the policies of ad platforms like Google Ads. This measured approach ensures Lunio remains compliant while helping clients mitigate invalid traffic risks.