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Agentic AI in marketing: Opportunities, risks, & next steps
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PPC marketing
glossary

Want to learn the lingo of performance marketing pros? Our marketing glossary covers everything you need to know from ad management to click fraud. Get ready to become a performance marketing hero!

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    James DeeneyMay 02, 2023

    Ad rotation

    Paid media fundamentals
    Ad rotation refers ...
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    James DeeneyApr 27, 2023

    Custom audience

    Paid media fundamentals
    In the world of ...
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    James DeeneyApr 25, 2023

    Bid strategy

    Paid media fundamentals
    A bid strategy is a ...
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    James DeeneyApr 20, 2023

    Adsense

    Paid media fundamentals
    AdSense is a ...
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    James DeeneyApr 18, 2023

    Broad match modifier

    Paid media fundamentals
    Broad match ...
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    James DeeneyApr 13, 2023

    Enhanced CPC

    Paid media fundamentals
    Enhanced ...
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    James DeeneyApr 11, 2023

    Frequency capping

    Paid media fundamentals
    Frequency capping ...
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    James DeeneyApr 06, 2023

    Ad scheduling

    Paid media fundamentals
    Ad scheduling is a ...
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    James DeeneyApr 04, 2023

    Tracking code

    Paid media fundamentals
    Tracking code, also ...
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    James DeeneyMar 30, 2023

    Target cost per action CPA

    Paid media fundamentals
    Target ...
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    James DeeneyMar 28, 2023

    Facebook Audience Network

    Paid media fundamentals
    Facebook Audience ...
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    James DeeneyMar 23, 2023

    Ad group

    Paid media fundamentals
    An ad group is a ...
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