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Agentic AI in marketing: Opportunities, risks, & next steps
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PPC marketing
glossary

Want to learn the lingo of performance marketing pros? Our marketing glossary covers everything you need to know from ad management to click fraud. Get ready to become a performance marketing hero!

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    Ben HarrisJun 13, 2023

    Geo targeting

    Paid media fundamentals
    Geo-targeting is ...
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    Ben HarrisJun 08, 2023

    Seller rating

    Paid media fundamentals
    Seller rating is a ...
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    Ben HarrisJun 06, 2023

    Shared budget

    Paid media fundamentals
    Shared budget is a ...
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    Ben HarrisJun 01, 2023

    Marketing funnel

    Paid media fundamentals
    A marketing funnel ...
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    Ben HarrisMay 30, 2023

    Performance marketing

    Paid media fundamentals
    Performance ...
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    Ben HarrisMay 25, 2023

    Ad budget

    Paid media fundamentals
    An ad budget is the ...
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    Ben HarrisMay 23, 2023

    Keyword match type

    Paid media fundamentals
    Keyword match type ...
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    Ben HarrisMay 18, 2023

    Dayparting

    Paid media fundamentals
    Dayparting is a ...
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    Ben HarrisMay 16, 2023

    Types of ad fraud

    Paid media fundamentals
    ‍Ad fraud ...
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    Ben HarrisMay 11, 2023

    Gclid

    Paid media fundamentals
    Gclid, also known ...
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    James DeeneyMay 09, 2023

    Ad optimization

    Paid media fundamentals
    Ad optimization ...
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    James DeeneyMay 04, 2023

    Location targeting

    Paid media fundamentals
    Location targeting ...
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