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Ben HarrisSep 17, 2025

Agentic AI in marketing: Opportunities, risks, & next steps

Al & automation
Agentic AI ...
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Rebecca MuntonSep 09, 2025

10 ChatGPT prompts for better PPC reporting

Al & automation
Monitoring and ...
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Rebecca MuntonSep 02, 2025

10 ChatGPT prompts for effective PPC planning

Al & automation
ChatGPT and other ...
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Rebecca MuntonAug 14, 2025

Customer match lists: Optimize & maintain your CMLs

Paid media fundamentals
Customer match ...
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Ben HarrisAug 04, 2025

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Advanced PPC strategies
There was a time ...
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Ben HarrisJul 23, 2025

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

Measurement & analytics
Let’s be real: When ...
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Ben HarrisJul 16, 2025

B2B PPC Lead Gen: Avoid these 9 costly mistakes

Advanced PPC strategies
We all know how ...
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Ben HarrisJul 09, 2025

The playbook for negative keyword optimization in PMax

Advanced PPC strategies
Performance Max ...
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Rebecca MuntonJul 08, 2025

Advertising on AI overviews: What marketers should know

Ad platforms & networks
After much ...
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Ben HarrisJul 02, 2025

Google Ads AI Max explained: Key insights for marketers

Ad platforms & networks
Google’s AI Max for ...
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Rebecca MuntonJun 30, 2025

AI bot traffic: Understanding the role of AI in click fraud

Invalid traffic & ad fraud
Bot traffic has ...
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Ben HarrisJun 25, 2025

The Google Ads optimization checklist every marketer needs

Advanced PPC strategies
Ad campaigns don’t ...
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