Rebecca Munton
10 ways to lower your Google Ads CPC and boost profitability
Advanced PPC strategies
Cost-per-click ...
Google Discovery ads: Specs, examples, and conversion tips
Ad platforms & networks
Google Discovery ...
Lead gen fraud: How to identify and prevent fake leads
Invalid traffic & ad fraud
Are your paid ...
Responsive search ads: 13 best practices to boost performance
Advanced PPC strategies
If you’ve created a ...
Microsoft Ads tools: 15 free resources to optimize campaigns
Ad platforms & networks
Microsoft Ads ...
Facebook Lookalike Audiences: Best practices and targeting tips
Ad platforms & networks
Creating Facebook ...
Hyper-segmentation marketing: unlocking untapped B2B revenue
Advanced PPC strategies
Personalising your ...
10 Google Shopping feed best practices to boost sales
Ad platforms & networks
Google Shopping has ...
Brand loyalty pyramid: Turn PPC clicks into repeat customers
Advanced PPC strategies
Building customer ...
How to conduct a PPC Audit: Tools and techniques for success
Paid media fundamentals
PPC audits are an ...
The 6 dos and don'ts of bidding on branded keywords
Advanced PPC strategies
Bidding on branded ...
5 quick wins to boost your Google Ads Quality Score today
Measurement & analytics
Google Ads Quality ...