Rebecca Munton
PPC automation: 3 emerging trends you can't afford to miss
PPC automation is ...
Optimize marketing spend: 12 ways to spend smarter
Conversion rate optimization
Marketing teams are ...
The ultimate table of advertising KPIs for revenue growth
Paid media fundamentals
Advertising KPIs ...
How to write ad copy that sells: The 10 commandments
Ad quality
According to Peter ...
How to use emotion in your travel ads to drive bookings
Conversion rate optimization
Travel is a source ...
PPC for financial services: 11 tips for more leads and sales
Conversion rate optimization
Pay-per-click ...
11 Performance Max best practices to optimise campaigns
Ad platforms & networks
In this article, ...
Boosting enrolment: 9 marketing strategies for universities
Advanced PPC strategies
The number of ...
The pros and cons of Performance Max campaigns
Ad platforms & networks
Performance Max is ...
Marketing Efficiency Ratio: How, why and when to calculate it
Advanced PPC strategies
Measuring marketing ...
YouTube retargeting ads: Pros, cons, costs and best practices
Advanced PPC strategies
YouTube is one of ...
6 ways to boost eCommerce marketing efficiency
Advanced PPC strategies
Many eCommerce ...