Ben Harris
PMax reporting update: Channel, asset & search term insights
Ad platforms & networks
Since its ...
Spam leads wasting your time? Learn how to clean up ad traffic
Invalid traffic & ad fraud
Here’s a fun fact:
How to work around Google's 500 IP exclusion limit
Invalid traffic & ad fraud
Invalid traffic ...
PPC ad copy localization: Best practices & real-world examples
Advanced PPC strategies
When it comes to ad ...
Demand-led bidding: Scaling PPC campaigns with tROAS and tCPA
Advanced PPC strategies
Shops stock fewer ...
How landing pages affect ad conversion rate (w/ ROAS tips)
Paid media fundamentals
When running paid ...
Dynamic Search Ads: The best PPC competitor research tool?
Advanced PPC strategies
Imagine a way to ...
Optimize lead gen by setting the right Conversion Values
Advanced PPC strategies
While generic ...
How to optimize product feed management at scale
Advanced PPC strategies
Product feed ...
POAS vs ROAS: Which metric should you use?
Measurement & analytics
Apple vs. ...
Demand Gen strategy: How to seed high-performing lookalike audiences
Paid media fundamentals
2025 promises to be ...
Competitor keyword bidding in 2025: Key strategies & considerations
Paid media fundamentals
Bidding on ...