Ben Harris
How to combat rising CPCs with smarter account structure
Advanced PPC strategies
CPCs are rising ...
Google Ads Local Campaigns: Full guide & mistakes to avoid
Advanced PPC strategies
You’ve probably ...
Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys
Al & automation
Given its rapid, ...
Expert Performance Max tips to boost eCommerce ROAS
Advanced PPC strategies
Performance Max ...
Responsive Search Ads 101: Expert tips & common mistakes
Advanced PPC strategies
Responsive Search ...
Google Marketing Live 2025: Recap & marketer's reactions
Ad platforms & networks
If you were holding ...
ChatGPT for PPC: Basic, advanced, & emerging use cases (2025)
Al & automation
In the proverbial ...
PMax reporting update: Channel, asset & search term insights
Ad platforms & networks
Since its ...
Spam leads wasting your time? Learn how to clean up ad traffic
Invalid traffic & ad fraud
Here’s a fun fact:
How to work around Google's 500 IP exclusion limit
Invalid traffic & ad fraud
Invalid traffic ...
PPC ad copy localization: Best practices & real-world examples
Advanced PPC strategies
When it comes to ad ...
Demand-led bidding: Scaling PPC campaigns with tROAS and tCPA
Advanced PPC strategies
Shops stock fewer ...