Ben Harris
POAS vs ROAS: Which metric should you use?
Measurement & analytics
Apple vs. ...
Demand Gen strategy: How to seed high-performing lookalike audiences
Paid media fundamentals
2025 promises to be ...
Competitor keyword bidding in 2025: Key strategies & considerations
Paid media fundamentals
Bidding on ...
SearchGPT: Everything marketers need to know
Al & automation
You’ve probably ...
PMax Asset Group Segmentation: What you need to know
Ad platforms & networks
Good (if slightly ...
Regain control of PMax campaigns with N-Gram analysis
Advanced PPC strategies
It’s no secret that ...
Lunio report reveals the true impact of invalid traffic on the financial sector
Invalid traffic & ad fraud
In our latest ...
PMax campaign-level negative keywords: What you need to know
Ad platforms & networks
Marketers ...
Google’s Power Pair - Should marketers be worried?
Advanced PPC strategies
If you watched ...
How to improve ROAS with native advertising (w/ examples)
Paid media fundamentals
Native ads are one ...
Voice search marketing: ‘Hey Siri, increase my ROAS’
Advanced PPC strategies
No longer the ...
Reddit ads: How to generate sales and maximize ROAS (+examples)
Ad platforms & networks
Reddit - a platform ...