Ben Harris
Optimize lead gen by setting the right Conversion Values
Advanced PPC strategies
While generic ...
How to optimize product feed management at scale
Advanced PPC strategies
Product feed ...
POAS vs ROAS: Which metric should you use?
Measurement & analytics
Apple vs. ...
Demand Gen strategy: How to seed high-performing lookalike audiences
Paid media fundamentals
2025 promises to be ...
Competitor keyword bidding in 2025: Key strategies & considerations
Paid media fundamentals
Bidding on ...
SearchGPT: Everything marketers need to know
Al & automation
You’ve probably ...
PMax Asset Group Segmentation: What you need to know
Ad platforms & networks
Good (if slightly ...
Regain control of PMax campaigns with N-Gram analysis
Advanced PPC strategies
It’s no secret that ...
Lunio report reveals the true impact of invalid traffic on the financial sector
Invalid traffic & ad fraud
In our latest ...
PMax campaign-level negative keywords: What you need to know
Ad platforms & networks
Marketers ...
Google’s Power Pair - Should marketers be worried?
Advanced PPC strategies
If you watched ...
How to improve ROAS with native advertising (w/ examples)
Paid media fundamentals
Native ads are one ...