Rebecca Munton

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Rebecca Munton

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Invalid traffic & ad fraud

Made-for-advertising websites: How to stop them draining your ad budget

Made-for-advertising websites: How to stop them draining your ad budget

How to exclude low-value placements from Performance Max campaigns

How to exclude low-value placements from Performance Max campaigns

Al & automation

Google’s Search Generative Experience (SGE): How it affects PPC

Google’s Search Generative Experience (SGE): How it affects PPC

Al & automation

Custom GPTs for marketing: The best AI tools to boost ROI

Custom GPTs for marketing: The best AI tools to boost ROI

Ad platforms & networks

How to prepare for Search Max: Google Ads’ newest campaign type

How to prepare for Search Max: Google Ads’ newest campaign type

Measurement & analytics

Google Meridian: Marketing Mix Models explained

Google Meridian: Marketing Mix Models explained

Ad platforms & networks

Are ad platforms overcharging by inflating your PPC results?

Are ad platforms overcharging by inflating your PPC results?

Advanced PPC strategies

PMax vs Standard Shopping: How to choose in 2025

PMax vs Standard Shopping: How to choose in 2025

Ad platforms & networks

Microsoft Ads: Copilot update, new features & how to use them

Microsoft Ads: Copilot update, new features & how to use them

Advanced PPC strategies

Keyword localization: How to optimize international PPC campaigns

Keyword localization: How to optimize international PPC campaigns

Invalid traffic & ad fraud

5 common myths about invalid traffic

5 common myths about invalid traffic

Invalid traffic & ad fraud

Crawler bots and web scrapers: How to protect your site

Crawler bots and web scrapers: How to protect your site