Neil Andrew

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups. Leading the charge against invalid traffic, like a modern day William Wallace.

Blog Post by Neil Andrew

Neil AndrewJan 26, 2024

9 tips on how to detect click fraud in 2024

Invalid traffic & ad fraud

If you’re a PPC ...

Neil AndrewSep 11, 2023

Are Adalytics' claims about YouTube Kids ads and privacy true?

Measurement & analytics

Measurement ...

Neil AndrewMar 17, 2021

10 best Google Ads description examples you need to study right now

When it comes to ...

Neil AndrewMar 09, 2021

How many bots are on the internet?

Invalid traffic & ad fraud

If you own a ...

Neil AndrewDec 26, 2020

Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)

Invalid traffic & ad fraud

Google AdWords (now ...

Neil AndrewOct 04, 2020

Best PPC networks and platforms in 2023

Ad platforms & networks

When it comes to ...

Neil AndrewMar 12, 2020

Does buying website traffic work? Should you be buying paid taffic sources?

Paid media fundamentals

For many websites ...

Neil AndrewJan 09, 2020

How to stop competitors clicking on Google Ads

Invalid traffic & ad fraud

Pay per click ...

Neil AndrewNov 15, 2019

What are Google Search partners? A detailed look at Google partner websites

Paid media fundamentals

If you’ve been ...

Neil AndrewSep 24, 2019

Google Ads: Good Click Through Rate (CTR) metrics

Ad platforms & networks

When it comes to ...

Neil AndrewMay 11, 2019

Ad fraud detection: A DIY guide to detecting click fraud yourself

Invalid traffic & ad fraud