We're excited to announce our partnership with Revvim, and the launch of Agentic Bid Optimization: a new Lunio capability that automatically lowers your bids on Google Search and Shopping when nobody else is competing for the click.

It means you pay full price only when there's a contest to win, and stop overpaying for traffic you'd win anyway.

Most brands bid on their own name to keep competitors out. It's standard practice, and for good reason. But for much of the day, nobody else is in the auction. You'd win the click anyway, yet static and rules-based bids keep paying the defensive price.

That's auction waste: budget spent on clicks that should cost a fraction of what you pay.Lunio already stops you paying for invalid traffic.

Agentic Bid Optimization, powered by Revvim, tackles the other side of wasted spend: overpaying for clicks that are real, but uncontested.

Brands already using Revvim's technology have seen significant savings. One online food delivery leader reclaimed over $6.4 million in ad spend in 2025, with 76% lower CPC across 15 brand terms.

“Our core mission is to reduce wasted ad spend for our customers, whether it's junk traffic coming from non-human sources or bidding against themselves. By introducing Agentic Bid Optimization, we're creating a platform that helps advertisers reduce wasted ad spend and improve the incremental contribution of paid search in their media campaigns.” 

Chester Scott, Chief Strategy Officer, Lunio

Here's how it works:

Pay full price only when there's a contest

When a competitor enters the auction, your full-price campaign stays live and your top position is defended. When nobody else is bidding, traffic moves to a low-bid campaign and you pay as little as the minimum bid for the same click.

Near real-time and fully automated

It monitors your auctions continuously and reacts within the hour. There are no campaigns to rebuild, so your existing media plans stay exactly as they are.

Reclaimed spend, in your Lunio dashboard

See what you've reclaimed each month alongside your traffic protection, ready to reinvest in growth. One contract, one invoice, one dashboard.

“In today's advertising environment, where budgets are tightening, every dollar counts. We're excited to partner with Lunio and put our technology in the hands of its customers. This gives them a smarter way to lower the cost of brand search and reinvest in growth.”

Matt LeBaron, Founder & CEO, Revvim

What you need to get started

• Standard access to your Google Ads account, plus Google Search Console access.
• Agreement on which campaigns and terms are in scope. Brand terms are usually the place to start.
• That's it. After a learning period of at least seven days, we review the results with you at day 10 and day 30.

There's no upfront cost. You only pay on savings.

Want to see what you could reclaim?

Find out how much of your brand search spend is actually contested.

See what you could reclaim