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James DeeneyJul 25, 2023

11 most common reasons for wasted ad spend and low conversions

Conversion rate optimization
Ad spend can be ...
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James DeeneyJun 28, 2023

Google Shopping script for tracking price competitiveness

Measurement & analytics
To be successful on ...
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Rebecca MuntonJun 28, 2023

10 ways to lower your Google Ads CPC and boost profitability

Advanced PPC strategies
Cost-per-click ...
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James DeeneyJun 21, 2023

4 signs you have an invalid traffic problem (and how to fix it)

Invalid traffic & ad fraud
Invalid traffic ...
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Rebecca MuntonJun 15, 2023

Google Discovery ads: Specs, examples, and conversion tips

Ad platforms & networks
Google Discovery ...
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Rebecca MuntonJun 13, 2023

Lead gen fraud: How to identify and prevent fake leads

Invalid traffic & ad fraud
Are your paid ...
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James DeeneyJun 07, 2023

AI-powered funnel with ChatGPT: market research and competitor displacement

Picture this: ...
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Rebecca MuntonJun 06, 2023

Responsive search ads: 13 best practices to boost performance

Advanced PPC strategies
If you’ve created a ...
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Rebecca MuntonMay 24, 2023

Microsoft Ads tools: 15 free resources to optimize campaigns

Ad platforms & networks
Microsoft Ads ...
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Rebecca MuntonMay 18, 2023

Facebook Lookalike Audiences: Best practices and targeting tips

Ad platforms & networks
Creating Facebook ...
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Rebecca MuntonMay 15, 2023

Hyper-segmentation marketing: unlocking untapped B2B revenue

Advanced PPC strategies
Personalising your ...
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Rebecca MuntonMay 05, 2023

10 Google Shopping feed best practices to boost sales

Ad platforms & networks
Google Shopping has ...
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