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James DeeneyApr 10, 2024

Microsoft Performance Max: Specs, setup and conversion tips

Ad platforms & networks
Since their ...
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Ben HarrisApr 04, 2024

GA4 key events vs conversions: What marketers need to know

Paid media fundamentals
Out with ...
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Ben HarrisMar 27, 2024

How to manage Google Ads country exclusion lists (120 limit)

Advanced PPC strategies
Google has recently ...
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James DeeneyMar 20, 2024

LinkedIn Ads Library: How to learn from competitor B2B Ads

Ad platforms & networks
About 1.134 billion ...
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James DeeneyMar 07, 2024

Blocking traffic bots: How to stop fake website visits

Invalid traffic & ad fraud
Successful digital ...
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Rebecca MuntonFeb 14, 2024

Click fraud: The essential PPC marketer’s guide

Invalid traffic & ad fraud
Marketing teams are ...
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Neil AndrewJan 26, 2024

9 tips on how to detect click fraud in 2024

Invalid traffic & ad fraud
If you’re a PPC ...
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James DeeneyJan 24, 2024

Google consent mode v2: What marketers need to know (and do)

Measurement & analytics
2024 will be a big ...
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Rebecca MuntonJan 18, 2024

View botting: How fake engagement affects marketers

Invalid traffic & ad fraud
Creating video ...
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Rebecca MuntonJan 11, 2024

YouTube Shorts ads: Specs, setup, costs and conversion tips

Ad platforms & networks
With the rise of ...
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Rebecca MuntonJan 10, 2024

TikTok Search Ads: What marketers need to know

Ad platforms & networks
TikTok Search Ads ...
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Rebecca MuntonJan 03, 2024

Google Ads auction insights: How to outrank competitors

Ad platforms & networks
The Google Ads ...
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