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Neil AndrewJan 26, 2024

9 tips on how to detect click fraud in 2024

Invalid traffic & ad fraud
If you’re a PPC ...
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James DeeneyJan 24, 2024

Google consent mode v2: What marketers need to know (and do)

Measurement & analytics
2024 will be a big ...
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Rebecca MuntonJan 18, 2024

View botting: How fake engagement affects marketers

Invalid traffic & ad fraud
Creating video ...
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Rebecca MuntonJan 11, 2024

YouTube Shorts ads: Specs, setup, costs and conversion tips

Ad platforms & networks
With the rise of ...
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Rebecca MuntonJan 10, 2024

TikTok Search Ads: What marketers need to know

Ad platforms & networks
TikTok Search Ads ...
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Rebecca MuntonJan 03, 2024

Google Ads auction insights: How to outrank competitors

Ad platforms & networks
The Google Ads ...
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Rebecca MuntonDec 14, 2023

28 Google Ads scripts to drive efficiency & revenue in 2025

Advanced PPC strategies
Monitoring and ...
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Rebecca MuntonDec 07, 2023

GA4 Calculated Metrics: The performance marketer’s guide

Advanced PPC strategies
Calculated Metrics ...
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Rebecca MuntonNov 30, 2023

Performance Max Search Themes: How to fill gaps in campaigns

Advanced PPC strategies
Google has launched ...
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Rebecca MuntonNov 14, 2023

The true cost of invalid traffic: are humans seeing your ads?

Invalid traffic & ad fraud
Invalid traffic ...
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James DeeneyNov 02, 2023

Google Demand Gen campaigns: Specs, examples and tips

Ad platforms & networks
At Google Marketing ...
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Rebecca MuntonOct 25, 2023

iOS 17 Link Tracking: The end of URL parameters?

Measurement & analytics
User privacy is a ...
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