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Rebecca MuntonNov 14, 2023

The true cost of invalid traffic: are humans seeing your ads?

Invalid traffic & ad fraud
Invalid traffic ...
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James DeeneyNov 02, 2023

Google Demand Gen campaigns: Specs, examples and tips

Ad platforms & networks
At Google Marketing ...
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Rebecca MuntonOct 25, 2023

iOS 17 Link Tracking: The end of URL parameters?

Measurement & analytics
User privacy is a ...
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Rebecca MuntonOct 18, 2023

Audience exclusions: 11 targeting tips (Google Ads and Meta)

Conversion rate optimization
Exclusion audiences ...
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Rebecca MuntonOct 11, 2023

8 landing page design tips to maximise conversions

Conversion rate optimization
Landing pages with ...
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James DeeneySep 28, 2023

X joins Google Display Network: What marketers need to know

Ad platforms & networks
On September 28th ...
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Rebecca MuntonSep 27, 2023

7 A/B testing best practices to drive greater ad performance

Measurement & analytics
A/B testing is one ...
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Rebecca MuntonSep 14, 2023

Facebook Ads vs Google Analytics discrepancies: Key causes

Measurement & analytics
Wondering why your ...
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Neil AndrewSep 11, 2023

Are Adalytics' claims about YouTube Kids ads and privacy true?

Measurement & analytics
Measurement ...
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Rebecca MuntonAug 21, 2023

How to use Google Ads bid simulator for revenue forecasting

Measurement & analytics
Good budget ...
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James DeeneyAug 17, 2023

How to stop fake Instagram accounts engaging with your ads

Ad platforms & networks
Instagram is one of ...
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James DeeneyJul 25, 2023

6 conversion tracking best practices for Google Ads

Measurement & analytics
Applying the best ...
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