Sep 22, 2025
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Ben Harris
Unlocking the power of AI Max: Smarter ads, better results
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Top 9 bid management tools for PPC (w/ comparison table)
Measurement & analytics
Bid management can ...
Brand loyalty pyramid: Turn PPC clicks into repeat customers
Advanced PPC strategies
Building customer ...
How to conduct a PPC Audit: Tools and techniques for success
Paid media fundamentals
PPC audits are an ...
The 6 dos and don'ts of bidding on branded keywords
Advanced PPC strategies
Bidding on branded ...
5 quick wins to boost your Google Ads Quality Score today
Measurement & analytics
Google Ads Quality ...
PPC automation: 3 emerging trends you can't afford to miss
PPC automation is ...
Optimize marketing spend: 12 ways to spend smarter
Conversion rate optimization
Marketing teams are ...
The ultimate table of advertising KPIs for revenue growth
Paid media fundamentals
Advertising KPIs ...
How to write ad copy that sells: The 10 commandments
Ad quality
According to Peter ...
How to use emotion in your travel ads to drive bookings
Conversion rate optimization
Travel is a source ...
PPC for financial services: 11 tips for more leads and sales
Conversion rate optimization
Pay-per-click ...
11 Performance Max best practices to optimise campaigns
Ad platforms & networks
In this article, ...