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Rebecca MuntonOct 31, 2024

TikTok Smart+ campaigns guide: Google Ads’ biggest threat

Ad platforms & networks
TikTok is one of ...
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Ben HarrisOct 24, 2024

Regain control of PMax campaigns with N-Gram analysis

Advanced PPC strategies
It’s no secret that ...
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Rebecca MuntonOct 15, 2024

How to secure Google Ad Grants (+make the most of them) in 2025

Ad platforms & networks
Online advertising ...
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Ben HarrisOct 10, 2024

Lunio report reveals the true impact of invalid traffic on the financial sector

Invalid traffic & ad fraud
In our latest ...
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Ben HarrisSep 25, 2024

PMax campaign-level negative keywords: What you need to know

Ad platforms & networks
Marketers ...
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Ben HarrisSep 19, 2024

Google’s Power Pair - Should marketers be worried?

Advanced PPC strategies
If you watched ...
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Ben HarrisSep 09, 2024

How to improve ROAS with native advertising (w/ examples)

Paid media fundamentals
Native ads are one ...
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James DeeneyAug 08, 2024

11 YouTube video ad examples to learn from (+ why they work)

Ad platforms & networks
Many consider 2007 ...
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Ben HarrisJul 25, 2024

Voice search marketing: ‘Hey Siri, increase my ROAS’

Advanced PPC strategies
No longer the ...
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Ben HarrisJul 18, 2024

Reddit ads: How to generate sales and maximize ROAS (+examples)

Ad platforms & networks
Reddit - a platform ...
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Ben HarrisJul 11, 2024

Ad fatigue: How to detect and prevent customer weariness

Paid media fundamentals
Ever drove past the ...
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Ben HarrisJun 26, 2024

10 key demand generation metrics you need to measure

Paid media fundamentals
What if a single ...
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