Nov 12, 2025
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Rebecca Munton
How to bridge the gap between sales & marketing (w/ Pam Didner)
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Demand-led bidding: Scaling PPC campaigns with tROAS and tCPA
Advanced PPC strategies
Shops stock fewer ...
How landing pages affect ad conversion rate (w/ ROAS tips)
Paid media fundamentals
When running paid ...
Dynamic Search Ads: The best PPC competitor research tool?
Advanced PPC strategies
Imagine a way to ...
Optimize lead gen by setting the right Conversion Values
Advanced PPC strategies
While generic ...
Are ad platforms overcharging by inflating your PPC results?
Ad platforms & networks
Major ad platforms ...
How to optimize product feed management at scale
Advanced PPC strategies
Product feed ...
PMax vs Standard Shopping: How to choose in 2025
Advanced PPC strategies
Since the launch of ...
Microsoft Ads: Copilot update, new features & how to use them
Ad platforms & networks
AI is quickly ...
POAS vs ROAS: Which metric should you use?
Measurement & analytics
Apple vs. ...
Demand Gen strategy: How to seed high-performing lookalike audiences
Paid media fundamentals
2025 promises to be ...
Competitor keyword bidding in 2025: Key strategies & considerations
Paid media fundamentals
Bidding on ...
Keyword localization: How to optimize international PPC campaigns
Advanced PPC strategies
Localizing your ad ...