Jan 29, 2026
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Ben Harris
Google Demand Gen Strategy Guide for 2026 (w/ Thomas Eccel)
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PMax reporting update: Channel, asset & search term insights
Ad platforms & networks
Since its ...
Made for Advertising websites: How to stop them draining your ad budget
Invalid traffic & ad fraud
Ever come across a ...
How to exclude low-value placements from Performance Max campaigns
Ad quality
Performance Max is ...
Google’s Search Generative Experience (SGE): How it affects PPC
Al & automation
Search Generative ...
Custom GPTs for marketing: The best AI tools to boost ROI
Al & automation
ChatGPT was ...
Spam leads wasting your time? Learn how to clean up ad traffic
Invalid traffic & ad fraud
Here’s a fun fact:
How to prepare for Search Max: Google Ads’ newest campaign type
Ad platforms & networks
Note: Search Max ...
How to work around Google's 500 IP exclusion limit
Invalid traffic & ad fraud
Invalid traffic ...
PPC ad copy localization: Best practices & real-world examples
Advanced PPC strategies
When it comes to ad ...
Google Meridian: Marketing Mix Models explained
Measurement & analytics
In January 2025, ...
Demand-led bidding: Scaling PPC campaigns with tROAS and tCPA
Advanced PPC strategies
Shops stock fewer ...
How landing pages affect ad conversion rate (w/ ROAS tips)
Paid media fundamentals
When running paid ...