Nov 26, 2025
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Rebecca Munton
Futureproofing your marketing career (w/ Miles McNair)
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How to prepare for Search Max: Google Ads’ newest campaign type
Ad platforms & networks
Note: Search Max ...
How to work around Google's 500 IP exclusion limit
Invalid traffic & ad fraud
Invalid traffic ...
PPC ad copy localization: Best practices & real-world examples
Advanced PPC strategies
When it comes to ad ...
Google Meridian: Marketing Mix Models explained
Measurement & analytics
In January 2025, ...
Demand-led bidding: Scaling PPC campaigns with tROAS and tCPA
Advanced PPC strategies
Shops stock fewer ...
How landing pages affect ad conversion rate (w/ ROAS tips)
Paid media fundamentals
When running paid ...
Dynamic Search Ads: The best PPC competitor research tool?
Advanced PPC strategies
Imagine a way to ...
Optimize lead gen by setting the right Conversion Values
Advanced PPC strategies
While generic ...
Are ad platforms overcharging by inflating your PPC results?
Ad platforms & networks
Major ad platforms ...
How to optimize product feed management at scale
Advanced PPC strategies
Product feed ...
PMax vs Standard Shopping: How to choose in 2025
Advanced PPC strategies
Since the launch of ...
Microsoft Ads: Copilot update, new features & how to use them
Ad platforms & networks
AI is quickly ...