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Rebecca MuntonFeb 06, 2025

Are ad platforms overcharging by inflating your PPC results?

Ad platforms & networks
Major ad platforms ...
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Ben HarrisFeb 05, 2025

How to optimize product feed management at scale

Advanced PPC strategies
Product feed ...
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Rebecca MuntonJan 29, 2025

PMax vs Standard Shopping: How to choose in 2025

Advanced PPC strategies
Since the launch of ...
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Rebecca MuntonJan 23, 2025

Microsoft Ads: Copilot update, new features & how to use them

Ad platforms & networks
AI is quickly ...
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Ben HarrisJan 22, 2025

POAS vs ROAS: Which metric should you use?

Measurement & analytics
Apple vs. ...
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Ben HarrisJan 15, 2025

Demand Gen strategy: How to seed high-performing lookalike audiences

Paid media fundamentals
2025 promises to be ...
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Ben HarrisJan 15, 2025

Competitor keyword bidding in 2025: Key strategies & considerations

Paid media fundamentals
Bidding on ...
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Rebecca MuntonJan 09, 2025

Keyword localization: How to optimize international PPC campaigns

Advanced PPC strategies
Localizing your ad ...
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Rebecca MuntonDec 19, 2024

5 common myths about invalid traffic

Invalid traffic & ad fraud
Invalid traffic ...
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Rebecca MuntonDec 11, 2024

Crawler bots and web scrapers: How to protect your site

Invalid traffic & ad fraud
Online bots have a ...
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Ben HarrisNov 29, 2024

SearchGPT: Everything marketers need to know

Al & automation
You’ve probably ...
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Rebecca MuntonNov 21, 2024

PMax message assets: New best way to engage mobile users?

Ad platforms & networks
Google is ...
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