Nov 26, 2025
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Rebecca Munton
Futureproofing your marketing career (w/ Miles McNair)
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Marketing Efficiency Ratio: How, why and when to calculate it
Advanced PPC strategies
Measuring marketing ...
How to calculate CPM and make every ad impression count
Paid media fundamentals
Cost per impression ...
Grinch bots: What are they and why do they steal gifts?
Invalid traffic & ad fraud
Retailers and ...
How to use Google Keyword Planner in 2024 [top tricks & tips]
Paid media fundamentals
The Google Keyword ...
YouTube retargeting ads: Pros, cons, costs and best practices
Advanced PPC strategies
YouTube is one of ...
4 new Performance Max features for revenue growth
Ad platforms & networks
New Performance Max ...
6 ways to boost eCommerce marketing efficiency
Advanced PPC strategies
Many eCommerce ...
13 ways Google has taken away control over ad spend
Ad platforms & networks
Google Ads updates ...
What is Performance Max and how does it work?
Ad platforms & networks
If you're a ...
How much does ad fraud cost businesses each year? (stats)
Invalid traffic & ad fraud
With more people ...
5 unique ways to advertise on mobile ads
Paid media fundamentals
Want to stand out ...
How to use Facebook Ad Library to design better ads
Ad platforms & networks
Facebook Ad Library ...