Nov 12, 2025
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Rebecca Munton
How to bridge the gap between sales & marketing (w/ Pam Didner)
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The ultimate table of advertising KPIs for revenue growth
Paid media fundamentals
Advertising KPIs ...
How to write ad copy that sells: The 10 commandments
Ad quality
According to Peter ...
How to use emotion in your travel ads to drive bookings
Conversion rate optimization
Travel is a source ...
PPC for financial services: 11 tips for more leads and sales
Conversion rate optimization
Pay-per-click ...
11 Performance Max best practices to optimise campaigns
Ad platforms & networks
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ChatGPT for PPC: 7-step framework to automate ad campaigns
Al & automation
How effective is ...
Boosting enrolment: 9 marketing strategies for universities
Advanced PPC strategies
The number of ...
The pros and cons of Performance Max campaigns
Ad platforms & networks
Performance Max is ...
Marketing Efficiency Ratio: How, why and when to calculate it
Advanced PPC strategies
Measuring marketing ...
How to calculate CPM and make every ad impression count
Paid media fundamentals
Cost per impression ...
Grinch bots: What are they and why do they steal gifts?
Invalid traffic & ad fraud
Retailers and ...
How to use Google Keyword Planner in 2024 [top tricks & tips]
Paid media fundamentals
The Google Keyword ...