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Jack HallSep 07, 2022

How scammers make money from ad fraud

Invalid traffic & ad fraud
The World ...
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Jack HallAug 26, 2022

10 Types of Digital Advertising in 2023

Paid media fundamentals
Looking to ...
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Jack HallAug 17, 2022

7 tips on how to retarget without cookies

Advanced PPC strategies
As we move away ...
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James DeeneyJul 28, 2022

How to diversify (and de-risk) your paid marketing strategy

Advanced PPC strategies
Many businesses are ...
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James DeeneyJul 15, 2022

Elon Musk vs Twitter bots: Why it’s also a problem for marketers

Invalid traffic & ad fraud
Elon Musk has hit ...
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Sam CarrApr 14, 2022

GA4 best practices. The ultimate guide to Google Analytics 4 (GA4)

Paid media fundamentals
In October 2021, ...
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Jack HallApr 11, 2022

Performance Max: The dangers of over-automation

Google wants to ...
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Amber DawsonNov 19, 2021

TikTok bots. Is TikTok the latest bot playground?

Ad platforms & networks
If you're familiar ...
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Amber DawsonNov 18, 2021

Does Reddit have a bot problem? Absolutely.

Ad platforms & networks
Known as “the front ...
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Amber DawsonNov 16, 2021

Why does Facebook have more bots than people?

Ad platforms & networks
Facebook has a bot ...
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Amber DawsonAug 02, 2021

Is Google doing enough to stop invalid clicks?

Invalid traffic & ad fraud
The most common ...
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Sam CarrJul 27, 2021

10 best PPC forums for learning about and discussing paid search

Advanced PPC strategies
Where do you turn ...
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