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Ben Harris

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Ben is a digital marketer and content writer who enjoys music, hiking, and looking suspiciously similar to Ed Sheeran.

Blog Post by Ben Harris

Ben HarrisSep 17, 2025

Agentic AI in marketing: Opportunities, risks, & next steps

Al & automation
Agentic AI ...
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Ben HarrisAug 04, 2025

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Advanced PPC strategies
There was a time ...
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Ben HarrisJul 23, 2025

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

Measurement & analytics
Let’s be real: When ...
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Ben HarrisJul 16, 2025

B2B PPC Lead Gen: Avoid these 9 costly mistakes

Advanced PPC strategies
We all know how ...
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Ben HarrisJul 09, 2025

The playbook for negative keyword optimization in PMax

Advanced PPC strategies
Performance Max ...
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Ben HarrisJul 02, 2025

Google Ads AI Max explained: Key insights for marketers

Ad platforms & networks
Google’s AI Max for ...
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Ben HarrisJun 25, 2025

The Google Ads optimization checklist every marketer needs

Advanced PPC strategies
Ad campaigns don’t ...
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Ben HarrisJun 18, 2025

How to combat rising CPCs with smarter account structure

Advanced PPC strategies
CPCs are rising ...
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Ben HarrisJun 11, 2025

Google Ads Local Campaigns: Full guide & mistakes to avoid

Advanced PPC strategies
You’ve probably ...
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Ben HarrisJun 05, 2025

Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys

Al & automation
Given its rapid, ...
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Ben HarrisJun 04, 2025

Expert Performance Max tips to boost eCommerce ROAS

Advanced PPC strategies
Performance Max ...
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Ben HarrisMay 28, 2025

Responsive Search Ads 101: Expert tips & common mistakes

Advanced PPC strategies
Responsive Search ...
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