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Ben Harris

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Ben is a digital marketer and content writer who enjoys music, hiking, and looking suspiciously similar to Ed Sheeran.

Blog Post by Ben Harris

Ben HarrisNov 21, 2025

The AI Survival Guide for Performance Marketers

Advanced PPC strategies Al & automation
This conversation ...
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Ben HarrisNov 03, 2025

Ignore AI Hype. Here's Rand Fishkin's Marketing strategy for 2026

Advanced PPC strategies Al & automation
AI is reshaping ...
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Ben HarrisOct 22, 2025

Ignore the brand guidelines. Do this instead

Advanced PPC strategies Ad platforms & networks
There’s a fine line ...
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Ben HarrisSep 22, 2025

Unlocking the power of AI Max: Smarter ads, better results

Advanced PPC strategies Ad platforms & networks Al & automation
Google’s AI Max for ...
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Ben HarrisSep 17, 2025

Agentic AI in marketing: Opportunities, risks, & next steps

Al & automation
Agentic AI ...
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Ben HarrisAug 04, 2025

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

Advanced PPC strategies
There was a time ...
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Ben HarrisJul 23, 2025

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

Measurement & analytics
Let’s be real: When ...
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Ben HarrisJul 16, 2025

B2B PPC Lead Gen: Avoid these 9 costly mistakes

Advanced PPC strategies
We all know how ...
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Ben HarrisJul 09, 2025

The playbook for negative keyword optimization in PMax

Advanced PPC strategies
Performance Max ...
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Ben HarrisJul 02, 2025

Google Ads AI Max explained: Key insights for marketers

Ad platforms & networks
Google’s AI Max for ...
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Ben HarrisJun 25, 2025

The Google Ads optimization checklist every marketer needs

Advanced PPC strategies
Ad campaigns don’t ...
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Ben HarrisJun 18, 2025

How to combat rising CPCs with smarter account structure

Advanced PPC strategies
CPCs are rising ...
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