Ben Harris
Agentic AI in marketing: Opportunities, risks, & next steps
Al & automation
Agentic AI ...
Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
Advanced PPC strategies
There was a time ...
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Measurement & analytics
Let’s be real: When ...
B2B PPC Lead Gen: Avoid these 9 costly mistakes
Advanced PPC strategies
We all know how ...
The playbook for negative keyword optimization in PMax
Advanced PPC strategies
Performance Max ...
Google Ads AI Max explained: Key insights for marketers
Ad platforms & networks
Google’s AI Max for ...
The Google Ads optimization checklist every marketer needs
Advanced PPC strategies
Ad campaigns don’t ...
How to combat rising CPCs with smarter account structure
Advanced PPC strategies
CPCs are rising ...
Google Ads Local Campaigns: Full guide & mistakes to avoid
Advanced PPC strategies
You’ve probably ...
Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys
Al & automation
Given its rapid, ...
Expert Performance Max tips to boost eCommerce ROAS
Advanced PPC strategies
Performance Max ...
Responsive Search Ads 101: Expert tips & common mistakes
Advanced PPC strategies
Responsive Search ...