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The Lunio blog
Featured
Jun 25, 2025
•
Ben Harris
The Google Ads optimization checklist every marketer needs
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Jun 18, 2025
How to combat rising CPCs with smarter account structure
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Jun 11, 2025
Google Ads Local Campaigns: Full guide & mistakes to avoid
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Jun 5, 2025
Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys
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Browse all blog articles
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Ad platforms & networks
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Conversion rate optimization
PPC budgeting guide 2024: stop wasted ad spend [webinar]
Jan 31, 2024
•
James Deeney
Invalid traffic & ad fraud
9 tips on how to detect click fraud in 2024
Jan 26, 2024
•
Neil Andrew
Measurement & analytics
Google consent mode v2: What marketers need to know (and do)
Jan 24, 2024
•
James Deeney
Invalid traffic & ad fraud
View botting: How fake engagement affects marketers
Jan 18, 2024
•
Rebecca Munton
Ad platforms & networks
YouTube Shorts ads: Specs, setup, costs and conversion tips
Jan 11, 2024
•
Rebecca Munton
Ad platforms & networks
TikTok Search Ads: What marketers need to know
Jan 10, 2024
•
Rebecca Munton
Ad platforms & networks
Google Ads auction insights: How to outrank competitors
Jan 3, 2024
•
Rebecca Munton
Advanced PPC strategies
28 Google Ads scripts to drive efficiency & revenue in 2025
Dec 14, 2023
•
Rebecca Munton
Advanced PPC strategies
GA4 Calculated Metrics: The performance marketer’s guide
Dec 7, 2023
•
Rebecca Munton
Advanced PPC strategies
Performance Max Search Themes: How to fill gaps in campaigns
Nov 30, 2023
•
Rebecca Munton
Invalid traffic & ad fraud
The true cost of invalid traffic: are humans seeing your ads?
Nov 14, 2023
•
Rebecca Munton
Ad platforms & networks
Google Demand Gen campaigns: Specs, examples and tips
Nov 2, 2023
•
James Deeney
7 / 17
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