Rebecca Munton
Made for Advertising websites: How to stop them draining your ad budget
Invalid traffic & ad fraud
Ever come across a ...
How to exclude low-value placements from Performance Max campaigns
Ad quality
Performance Max is ...
Google’s Search Generative Experience (SGE): How it affects PPC
Al & automation
Search Generative ...
Custom GPTs for marketing: The best AI tools to boost ROI
Al & automation
ChatGPT was ...
How to prepare for Search Max: Google Ads’ newest campaign type
Ad platforms & networks
Note: Search Max ...
Google Meridian: Marketing Mix Models explained
Measurement & analytics
In January 2025, ...
Are ad platforms overcharging by inflating your PPC results?
Ad platforms & networks
Major ad platforms ...
PMax vs Standard Shopping: How to choose in 2025
Advanced PPC strategies
Since the launch of ...
Microsoft Ads: Copilot update, new features & how to use them
Ad platforms & networks
AI is quickly ...
Keyword localization: How to optimize international PPC campaigns
Advanced PPC strategies
Localizing your ad ...
5 common myths about invalid traffic
Invalid traffic & ad fraud
Invalid traffic ...
Crawler bots and web scrapers: How to protect your site
Invalid traffic & ad fraud
Online bots have a ...