Rebecca Munton
Are ad platforms overcharging by inflating your PPC results?
Ad platforms & networks
Major ad platforms ...
PMax vs Standard Shopping: How to choose in 2025
Advanced PPC strategies
Since the launch of ...
Microsoft Ads: Copilot update, new features & how to use them
Ad platforms & networks
AI is quickly ...
Keyword localization: How to optimize international PPC campaigns
Advanced PPC strategies
Localizing your ad ...
5 common myths about invalid traffic
Invalid traffic & ad fraud
Invalid traffic ...
Crawler bots and web scrapers: How to protect your site
Invalid traffic & ad fraud
Online bots have a ...
PMax message assets: New best way to engage mobile users?
Ad platforms & networks
Google is ...
TikTok Smart+ campaigns guide: Google Ads’ biggest threat
Ad platforms & networks
TikTok is one of ...
How to secure Google Ad Grants (+make the most of them) in 2025
Ad platforms & networks
Online advertising ...
Click fraud: The essential PPC marketer’s guide
Invalid traffic & ad fraud
Marketing teams are ...
View botting: How fake engagement affects marketers
Invalid traffic & ad fraud
Creating video ...
YouTube Shorts ads: Specs, setup, costs and conversion tips
Ad platforms & networks
With the rise of ...