We’re excited to introduce Lunio’s new Affiliate Fraud Prevention solution, designed to help marketers validate every click and conversion before payouts.
This enables budget to be confidently allocated to top-performing partners, while arming marketers with the data they need to elminate bad actors from their program.
Affiliate marketing is a powerful growth channel. But it’s become a major target for fraud. Cookie stuffing, fake clicks, conversion hijacking and spoofed devices all make it harder to trust the results you're paying for.
Our 2026 Global IVT Report revealed that 24% of all affiliate traffic is invalid. From bot-driven click farms to stolen user data, fake leads and conversion hijacking, bad actors use sophisticated tactics to inflate commissions and drain advertisers budgets.
Traditional network-level checks and manual investigations often fail to catch these threats in real-time, leaving marketers paying for activity that delivers zero value. In the United States alone, $2.8 billion was lost to affiliate click fraud in 2025.
Our solution solves for that by screening every click and validating every conversion in real time, flagging and preventing fraud before payouts occur.
Additionally, every flagged click and conversion comes with clear, shareable evidence, making disputes with partners fast, transparent and fact-based.
Now, affiliate advertisers can protect their commission budgets through rewarding only incremental performance, strengthening their attribution accuracy and scaling investments in affiliate marketing without inflating fraud risk.
“Without protection, affiliate programs become easy prey for fraud schemes designed to steal commissions, drain budgets, and distort performance data. Our affiliates fraud detection product ensures that every click and conversion is legitimate, giving advertisers the confidence they need to successfully run their affiliate and PPC campaigns and scale up without fear of fraud.”
Simran Cashyap, Chief Product & Technology Officer, Lunio
Here's how the solution works:
Evidence you can share
Every invalid click or conversion comes with clear, partner-ready evidence. So you can defend payout decisions confidently, avoid unnecessary disputes and keep relationships with quality partners strong.
Unified reporting across networks
Get a single view of affiliate activity across all networks and campaigns, with the ability to drill down to partner and sub-affiliate level. No more fragmented, inconsistent fraud data.
Low-Code network-agnostic setup
Activate via UTM parameters and a lightweight tracking script. No complex integrations. No long onboarding. Start analysing and verifying your partners tomorrow.
Want to know if your program is being targeted?
Run a free affiliate audit with Lunio and uncover any hidden fraud or misattributed conversions across your partner network.
