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Jul 23, 2025
 • 
Ben Harris

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

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Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Jul 16, 2025

B2B PPC Lead Gen: Avoid these 9 costly mistakes

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B2B PPC Lead Gen: Avoid these 9 costly mistakes
Jul 9, 2025

The playbook for negative keyword optimization in PMax

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The playbook for negative keyword optimization in PMax
Jul 8, 2025

Advertising on AI overviews: What marketers should know

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Advertising on AI overviews: What marketers should know

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Ad platforms & networks

Best PPC networks and platforms in 2023

Oct 4, 2020
 • 
Neil Andrew
Best PPC networks and platforms in 2023
Ad platforms & networks

The impact of Google Ads hiding search terms data (case study)

Sep 17, 2020
 • 
Sam Carr
The impact of Google Ads hiding search terms data (case study)
Ad platforms & networks

The importance of the Google Ads change history tool

Sep 8, 2020
 • 
Sam Carr
The importance of the Google Ads change history tool
Ad platforms & networks

Does Google Ads help SEO rankings In 2024?

Sep 3, 2020
 • 
Sam Carr
Does Google Ads help SEO rankings In 2024?
Ad platforms & networks

"John Smith", GoogleBot (Google StoreBot) and abandoned cart metrics

Jul 2, 2020
 • 
Sam Carr
"John Smith", GoogleBot (Google StoreBot) and abandoned cart metrics
Paid media fundamentals

Does buying website traffic work? Should you be buying paid taffic sources?

Mar 12, 2020
 • 
Neil Andrew
Does buying website traffic work? Should you be buying paid taffic sources?
Paid media fundamentals

The history of PPC (1996 - 2024)

Feb 20, 2020
 • 
Sam Carr
The history of PPC (1996 - 2024)
Invalid traffic & ad fraud

How to stop competitors clicking on Google Ads

Jan 9, 2020
 • 
Neil Andrew
How to stop competitors clicking on Google Ads
Paid media fundamentals

How to make money with pay-per-click advertising

Dec 16, 2019
 • 
Sam Carr
How to make money with pay-per-click advertising
Paid media fundamentals

What are Google Search partners? A detailed look at Google partner websites

Nov 15, 2019
 • 
Neil Andrew
What are Google Search partners? A detailed look at Google partner websites
Ad platforms & networks

Google Ads: Good Click Through Rate (CTR) metrics

Sep 24, 2019
 • 
Neil Andrew
Google Ads: Good Click Through Rate (CTR) metrics
Invalid traffic & ad fraud

What is viewbotting: How Twitch are taking on the ad fraudsters

Jul 15, 2019
 • 
Sam Carr
What is viewbotting: How Twitch are taking on the ad fraudsters

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Google Ads Forecasting: Predict campaign results (with $0 ad spend)
B2B PPC Lead Gen: Avoid these 9 costly mistakes
The playbook for negative keyword optimization in PMax
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