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Jul 23, 2025
 • 
Ben Harris

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

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Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Jul 16, 2025

B2B PPC Lead Gen: Avoid these 9 costly mistakes

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B2B PPC Lead Gen: Avoid these 9 costly mistakes
Jul 9, 2025

The playbook for negative keyword optimization in PMax

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The playbook for negative keyword optimization in PMax
Jul 8, 2025

Advertising on AI overviews: What marketers should know

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Advertising on AI overviews: What marketers should know

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Measurement & analytics

The most expensive Google keywords 2023

Jan 28, 2021
 • 
Sam Carr
The most expensive Google keywords 2023
Invalid traffic & ad fraud

Ad Nauseam extension for Chrome: Is this ad blocker a friend or foe for advertisers?

Jan 19, 2021
 • 
Sam Carr
Ad Nauseam extension for Chrome: Is this ad blocker a friend or foe for advertisers?
Ad quality

What is guerrilla marketing? Examples that will blow your mind

Jan 12, 2021
 • 
Sam Carr
What is guerrilla marketing? Examples that will blow your mind
Paid media fundamentals

What Is Quality Score in Google Ads? And how can you improve it?

Jan 7, 2021
 • 
Sam Carr
What Is Quality Score in Google Ads? And how can you improve it?
Advanced PPC strategies

The ultimate Google Ads placement exclusion List. 100,000+ websites, apps & channels (updated 2024)

Dec 28, 2020
 • 
James Deeney
The ultimate Google Ads placement exclusion List. 100,000+ websites, apps & channels (updated 2024)
Invalid traffic & ad fraud

Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)

Dec 26, 2020
 • 
Neil Andrew
Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)
Ad platforms & networks

Best budget for Google Ads: best practice guide to allocating PPC spend

Dec 15, 2020
 • 
Sam Carr
Best budget for Google Ads: best practice guide to allocating PPC spend
Ad platforms & networks

How to create a Google Ads tracking template [example]

Nov 3, 2020
 • 
Sam Carr
How to create a Google Ads tracking template [example]
Paid media fundamentals

Tier 1, 2, 3 countries list. Understanding country tiers in digital advertising

Oct 29, 2020
 • 
Sam Carr
Tier 1, 2, 3 countries list. Understanding country tiers in digital advertising
Advanced PPC strategies

PPC blogs that every paid search marketer should be reading

Oct 22, 2020
 • 
Sam Carr
PPC blogs that every paid search marketer should be reading
Paid media fundamentals

How to make your own negative keywords list In Google Ads

Oct 20, 2020
 • 
Sam Carr
How to make your own negative keywords list In Google Ads
Ad quality

Top 14 most recent controversial ads: Unethical ads examples

Oct 10, 2020
 • 
Sam Carr
Top 14 most recent controversial ads: Unethical ads examples

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Google Ads Forecasting: Predict campaign results (with $0 ad spend)
B2B PPC Lead Gen: Avoid these 9 costly mistakes
The playbook for negative keyword optimization in PMax
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