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The Lunio blog
Featured
Jun 25, 2025
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Ben Harris
The Google Ads optimization checklist every marketer needs
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Jun 18, 2025
How to combat rising CPCs with smarter account structure
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Jun 11, 2025
Google Ads Local Campaigns: Full guide & mistakes to avoid
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Jun 5, 2025
Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys
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Browse all blog articles
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Paid media fundamentals
The history of PPC (1996 - 2024)
Feb 20, 2020
•
Sam Carr
Invalid traffic & ad fraud
How to stop competitors clicking on Google Ads
Jan 9, 2020
•
Neil Andrew
Paid media fundamentals
How to make money with pay-per-click advertising
Dec 16, 2019
•
Sam Carr
Paid media fundamentals
What are Google Search partners? A detailed look at Google partner websites
Nov 15, 2019
•
Neil Andrew
Ad platforms & networks
Google Ads: Good Click Through Rate (CTR) metrics
Sep 24, 2019
•
Neil Andrew
Invalid traffic & ad fraud
What is viewbotting: How Twitch are taking on the ad fraudsters
Jul 15, 2019
•
Sam Carr
Invalid traffic & ad fraud
Ad fraud detection: A DIY guide to detecting click fraud yourself
May 11, 2019
•
Neil Andrew
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