The Lunio blog

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May 8, 2025
 • 
Ben Harris

PMax reporting update: Channel, asset & search term insights

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PMax reporting update: Channel, asset & search term insights
Apr 30, 2025

Made-for-advertising websites: How to stop them draining your ad budget

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Made-for-advertising websites: How to stop them draining your ad budget
Apr 24, 2025

How to exclude low-value placements from Performance Max campaigns

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How to exclude low-value placements from Performance Max campaigns
Apr 17, 2025

Google’s Search Generative Experience (SGE): How it affects PPC

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Google’s Search Generative Experience (SGE): How it affects PPC

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Ad quality

What is guerrilla marketing? Examples that will blow your mind

Jan 12, 2021
 • 
Sam Carr
What is guerrilla marketing? Examples that will blow your mind
Paid media fundamentals

What Is Quality Score in Google Ads? And how can you improve it?

Jan 7, 2021
 • 
Sam Carr
What Is Quality Score in Google Ads? And how can you improve it?
Advanced PPC strategies

The ultimate Google Ads placement exclusion List. 100,000+ websites, apps & channels (updated 2024)

Dec 28, 2020
 • 
James Deeney
The ultimate Google Ads placement exclusion List. 100,000+ websites, apps & channels (updated 2024)
Invalid traffic & ad fraud

Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)

Dec 26, 2020
 • 
Neil Andrew
Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)
Ad platforms & networks

Best budget for Google Ads: best practice guide to allocating PPC spend

Dec 15, 2020
 • 
Sam Carr
Best budget for Google Ads: best practice guide to allocating PPC spend
Ad platforms & networks

How to create a Google Ads tracking template [example]

Nov 3, 2020
 • 
Sam Carr
How to create a Google Ads tracking template [example]
Paid media fundamentals

Tier 1, 2, 3 countries list. Understanding country tiers in digital advertising

Oct 29, 2020
 • 
Sam Carr
Tier 1, 2, 3 countries list. Understanding country tiers in digital advertising
Advanced PPC strategies

PPC blogs that every paid search marketer should be reading

Oct 22, 2020
 • 
Sam Carr
PPC blogs that every paid search marketer should be reading
Paid media fundamentals

How to make your own negative keywords list In Google Ads

Oct 20, 2020
 • 
Sam Carr
How to make your own negative keywords list In Google Ads
Ad quality

Top 14 most recent controversial ads: Unethical ads examples

Oct 10, 2020
 • 
Sam Carr
Top 14 most recent controversial ads: Unethical ads examples
Ad platforms & networks

Best PPC networks and platforms in 2023

Oct 4, 2020
 • 
Neil Andrew
Best PPC networks and platforms in 2023
Ad platforms & networks

The impact of Google Ads hiding search terms data (case study)

Sep 17, 2020
 • 
Sam Carr
The impact of Google Ads hiding search terms data (case study)

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PMax reporting update: Channel, asset & search term insights
Made-for-advertising websites: How to stop them draining your ad budget
How to exclude low-value placements from Performance Max campaigns
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