We're excited to announce Chester Scott’s promotion to Chief Strategy Officer at Lunio!
Chester steps into this new executive role following an exceptional track record at Lunio, where he has consistently delivered commercial impact while operating well beyond the boundaries of his original remit.
Chester joined Lunio as VP of Strategic Partnerships and quickly took on the additional responsibility of leading our Customer Success function within his first four months.
From there, he rebuilt the Customer Success strategy from the ground up, deliberately moving away from traditional CSM profiles toward AdTech and Paid Media domain experts, while integrating Technical Account Management into the function.
The results have been transformative: Gross Revenue Retention improved by over 25% year-on-year, and Chester's team beat their Net Revenue Retention target for FY25/26, exiting the year significantly ahead of plan.
Beyond the revenue numbers, Chester played a pivotal role in Lunio's successful expansion into the US market and has consistently acted as a strategic bridge between our go-to-market, Product, Engineering, and Data Science teams - with cross-functional thinking firmly at the core of his forward-looking strategy at Lunio.
"Chester's promotion to Chief Strategy Officer is a reflection of both the commercial impact he has delivered and the strategic value he has created across the entire business. He is one of those rare leaders who combines deep domain expertise with the ability to see the bigger picture, and has the drive to immediately act on it.
As we scale internationally and push further into the US and beyond, having Chester operating at the executive level, connecting revenue, product, and innovation, gives Lunio a genuine competitive advantage."Nick Morley, CEO, Lunio
In his new role, Chester will serve as Lunio's key strategic thinker, ensuring our commercial ambitions and product direction are tightly aligned at the most senior level. He will continue to strengthen and align Lunio's key revenue functions - Partnerships, Sales Engineering, and Customer Success - while also taking personal ownership of Lunio's most significant customer, partner, and prospect relationships. He also chairs Lunio's AI Council, leading the company's AI strategy and driving adoption across the organisation.
Chester continues to work in close collaboration with our CPTO, Simran Cashyap, on our long-term product vision, ensuring what we build is always grounded in what the market needs. This product vision informed by Chester’s domain expertise in AdTech is crucial at a time of unprecedented change in the digital advertising ecosystem.
"This is an exciting moment for me personally, but more importantly, it's an exciting moment for Lunio. We've built something genuinely special across the go-to-market organisation, and now the opportunity is to connect that commercial engine even more tightly with our product ambitions.
My focus is on making Lunio the definitive thought leader in paid media verification - not just by delivering a great product, but by being the partner that performance marketers turn to when they want to understand where the industry is heading. There's a huge amount of runway ahead of us, and I couldn't be more motivated to go after it."Chester Scott, Chief Strategy Officer, Lunio
Chester's appointment marks a natural evolution as we prepare for the next phase of growth. With dedicated executive ownership now sitting at the intersection of commercial performance and product innovation, we’re now positioned to accelerate our international expansion (with a particular focus on the US, Middle East, and APAC) while continuing to compete at the highest level in an increasingly sophisticated AdTech market.
Lunio's exciting next chapter has a new architect. Congratulations Chester, we can’t wait to see what’s next!
