Home
Solutions
Solutions
Paid search
Paid social
Display ads
Performance Max
Explore all channels
Featured
Voice Search Marketing: ‘Hey Siri, Increase My ROAS’
Read now
Pricing
Resources
Resources
Resource library
Customer stories
Tools and reports
Blog
Glossary
Podcasts
Webinars and events
Take a product tour
Featured
Audience exclusions: 11 targeting tips (Google Ads and Meta)
Read now
Company
About us
Careers
News
Partners
Login
Take a tour
Get started
The Lunio blog
Featured
Jul 23, 2025
•
Ben Harris
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Read now
Jul 16, 2025
B2B PPC Lead Gen: Avoid these 9 costly mistakes
Read now
Jul 9, 2025
The playbook for negative keyword optimization in PMax
Read now
Jul 8, 2025
Advertising on AI overviews: What marketers should know
Read now
Browse all blog articles
Topic
Ad platforms & networks
Ad quality
Advanced PPC strategies
Al & automation
Conversion rate optimization
Invalid traffic & ad fraud
Measurement & analytics
Paid media fundamentals
Product
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Conversion rate optimization
Ad spend optimisation: How to do more with less [webinar]
Jan 26, 2023
•
James Deeney
Advanced PPC strategies
Marketing Efficiency Ratio: How, why and when to calculate it
Jan 5, 2023
•
Rebecca Munton
Paid media fundamentals
How to calculate CPM and make every ad impression count
Dec 22, 2022
•
James Deeney
Invalid traffic & ad fraud
Grinch bots: What are they and why do they steal gifts?
Dec 21, 2022
•
James Deeney
Paid media fundamentals
How to use Google Keyword Planner in 2024 [top tricks & tips]
Dec 17, 2022
•
Sam Carr
Advanced PPC strategies
YouTube retargeting ads: Pros, cons, costs and best practices
Dec 15, 2022
•
Rebecca Munton
Ad platforms & networks
4 new Performance Max features for revenue growth
Dec 13, 2022
•
James Deeney
Advanced PPC strategies
6 ways to boost eCommerce marketing efficiency
Dec 8, 2022
•
Rebecca Munton
Ad platforms & networks
13 ways Google has taken away control over ad spend
Dec 5, 2022
•
James Deeney
Ad platforms & networks
What is Performance Max and how does it work?
Nov 24, 2022
•
James Deeney
Invalid traffic & ad fraud
How much does ad fraud cost businesses each year? (stats)
Nov 17, 2022
•
Jack Hall
Paid media fundamentals
5 unique ways to advertise on mobile ads
Nov 4, 2022
•
Jack Hall
12 / 18
Stay in the loop
Boost your paid media results.
Subscribe for expert insights delivered to your inbox.
.png)
![Ad spend optimisation: How to do more with less [webinar]](https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66ba1ee70a58aa2e6902df2e_download.avif)
![How to use Google Keyword Planner in 2024 [top tricks & tips]](https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66ba1ee2e22bf8aaddd319f4_download.avif)
