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The Lunio blog
Featured
Apr 30, 2025
•
Rebecca Munton
Made-for-advertising websites: How to stop them draining your ad budget
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Apr 24, 2025
How to exclude low-value placements from Performance Max campaigns
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Apr 17, 2025
Google’s Search Generative Experience (SGE): How it affects PPC
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Apr 9, 2025
Custom GPTs for marketing: The best AI tools to boost ROI
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Browse all blog articles
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Advanced PPC strategies
Performance Max Search Themes: How to fill gaps in campaigns
Nov 30, 2023
•
Rebecca Munton
Invalid traffic & ad fraud
The true cost of invalid traffic: are humans seeing your ads?
Nov 14, 2023
•
Rebecca Munton
Ad platforms & networks
Google Demand Gen campaigns: Specs, examples and tips
Nov 2, 2023
•
James Deeney
Measurement & analytics
iOS 17 Link Tracking: The end of URL parameters?
Oct 25, 2023
•
Rebecca Munton
Conversion rate optimization
Audience exclusions: 11 targeting tips (Google Ads and Meta)
Oct 18, 2023
•
Rebecca Munton
Conversion rate optimization
8 landing page design tips to maximise conversions
Oct 11, 2023
•
Rebecca Munton
Ad platforms & networks
X joins Google Display Network: What marketers need to know
Sep 28, 2023
•
James Deeney
Measurement & analytics
7 A/B testing best practices to drive greater ad performance
Sep 27, 2023
•
Rebecca Munton
Measurement & analytics
Facebook Ads vs Google Analytics discrepancies: Key causes
Sep 14, 2023
•
Rebecca Munton
Invalid traffic & ad fraud
Invalid traffic explained: 2024 marketers’ guide [webinar]
Sep 11, 2023
•
James Deeney
Measurement & analytics
Are Adalytics' claims about YouTube Kids ads and privacy true?
Sep 11, 2023
•
Neil Andrew
Invalid traffic & ad fraud
Invalid traffic: The budget-eating black hole [webinar]
Sep 4, 2023
•
James Deeney
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