Sep 22, 2025
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Ben Harris
Unlocking the power of AI Max: Smarter ads, better results
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Customer match lists: Optimize & maintain your CMLs
Paid media fundamentals
Customer match ...
How landing pages affect ad conversion rate (w/ ROAS tips)
Paid media fundamentals
When running paid ...
Demand Gen strategy: How to seed high-performing lookalike audiences
Paid media fundamentals
2025 promises to be ...
Competitor keyword bidding in 2025: Key strategies & considerations
Paid media fundamentals
Bidding on ...
How to improve ROAS with native advertising (w/ examples)
Paid media fundamentals
Native ads are one ...
Ad fatigue: How to detect and prevent customer weariness
Paid media fundamentals
Ever drove past the ...
10 key demand generation metrics you need to measure
Paid media fundamentals
What if a single ...
The best PPC slack groups to join 2024
Paid media fundamentals
Need some help ...
GA4 key events vs conversions: What marketers need to know
Paid media fundamentals
Out with ...
How to conduct a PPC Audit: Tools and techniques for success
Paid media fundamentals
PPC audits are an ...
The ultimate table of advertising KPIs for revenue growth
Paid media fundamentals
Advertising KPIs ...
How to calculate CPM and make every ad impression count
Paid media fundamentals
Cost per impression ...