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Ben HarrisFeb 12, 2025

Optimize lead gen by setting the right Conversion Values

Advanced PPC strategies
While generic ...
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Ben HarrisFeb 05, 2025

How to optimize product feed management at scale

Advanced PPC strategies
Product feed ...
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Rebecca MuntonJan 29, 2025

PMax vs Standard Shopping: How to choose in 2025

Advanced PPC strategies
Since the launch of ...
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Rebecca MuntonJan 09, 2025

Keyword localization: How to optimize international PPC campaigns

Advanced PPC strategies
Localizing your ad ...
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Ben HarrisOct 24, 2024

Regain control of PMax campaigns with N-Gram analysis

Advanced PPC strategies
It’s no secret that ...
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Ben HarrisSep 19, 2024

Google’s Power Pair - Should marketers be worried?

Advanced PPC strategies
If you watched ...
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Ben HarrisJul 25, 2024

Voice search marketing: ‘Hey Siri, increase my ROAS’

Advanced PPC strategies
No longer the ...
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Ben HarrisJun 06, 2024

Price scraping exposed: How to protect your business

Advanced PPC strategies
Ah, the good ol' ...
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Ben HarrisMar 27, 2024

How to manage Google Ads country exclusion lists (120 limit)

Advanced PPC strategies
Google has recently ...
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Rebecca MuntonDec 14, 2023

28 Google Ads scripts to drive efficiency & revenue in 2025

Advanced PPC strategies
Monitoring and ...
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Rebecca MuntonDec 07, 2023

GA4 Calculated Metrics: The performance marketer’s guide

Advanced PPC strategies
Calculated Metrics ...
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Rebecca MuntonNov 30, 2023

Performance Max Search Themes: How to fill gaps in campaigns

Advanced PPC strategies
Google has launched ...
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