Sep 22, 2025
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Ben Harris
Unlocking the power of AI Max: Smarter ads, better results
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10 ways to lower your Google Ads CPC and boost profitability
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Responsive search ads: 13 best practices to boost performance
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Hyper-segmentation marketing: unlocking untapped B2B revenue
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Personalising your ...
Brand loyalty pyramid: Turn PPC clicks into repeat customers
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The 6 dos and don'ts of bidding on branded keywords
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Bidding on branded ...
Boosting enrolment: 9 marketing strategies for universities
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The number of ...
Marketing Efficiency Ratio: How, why and when to calculate it
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Measuring marketing ...
YouTube retargeting ads: Pros, cons, costs and best practices
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YouTube is one of ...
6 ways to boost eCommerce marketing efficiency
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Many eCommerce ...
7 tips on how to retarget without cookies
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How to diversify (and de-risk) your paid marketing strategy
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Many businesses are ...
10 best PPC forums for learning about and discussing paid search
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Where do you turn ...