If you've never advertised on Pinterestbefore, then you're missing out on plenty of high-quality traffic.
Unknown to many advertisers, Pinterest does,in fact, have its own advertising network that lets anyone get their productsin front of millions. And with visually engaging content found all overPinterest, creative ads can work wonders for particular niches.
But before you run off and start making yourown ad creatives, it's essential you understand the specific ad specs and adsizes. Not only are these ad sizes unique to Pinterest, but if you accidentallymake them the wrong size, they could end up all blurry, or not upload at all!In other words, a big disaster.
To make sure your ads are the best size andquality for all to see, we've compiled all the top Pinterest ad specs & adsizes every advertiser needs to know.
No matter if you're planning on running promoted carousels or video pins, we've got all the important ad specifications you need to memorize.
But before we cover the specifications, what type of ads can you run on Pinterest in the first place? And should you be running all of them?
Pinterest Ad Types
Just like many other PPCnetworks, Pinterest has a range of different ad types that vary incost per click and visibility.
Depending on the type of campaign you are running will determine which ad types you run. In most cases, many advertisers will be fine just using the standard promoted pins. But in some cases, they'll be much better off focusing on a specific ad type. For example, if you're trying to promote your mobile app, you'd probably favour the promoted app pin over the standard pin. As you'll soon learn later on, this ad type comes with special features designed to improve your app's install rate.
Currently, the formats available for Pinterestads are as follows:
- Promoted carousels
- Promoted pins
- Promoted video pins
- Promoted app pins
Each ad type has its own unique specificationsand sizes which we'll cover shortly, but for now, just knowing the main formatsis essential.
Over the years, Pinterest has continued toexperiment with new ad types and promoted pins. Be sure to keep an eye out forany changes or new format releases.
Pinterest Ad Specs & Ad Sizes
To help ensure your ads have the best chanceof being successful, we've compiled the top Pinterest ads and their specific adspecs.
Before making any creatives, be sure to have aread and take note of the ad sizes and other card specifications. The lastthing you want to do is find out they're the wrong size when you try to uploadthem!
Promoted Carousels Ad Specs
- File type: .PNG or .JPEG
- Maximum file size: 32MB
- Aspect ratio: 1:1 or 2:3
- Creative quantity: 2-5 images percarousel
New newest ad format on Pinterest, if you'veever seen or made carousel ads on Facebook, then this ad type should be veryfamiliar. This type of ad allows users to upload up to a maximum of five cardsto a single pin. Each card can have its own unique image, title, descriptionand landing page, which is perfect for highlighting various products orcollections.
For the best carousel ads, you'll want tostick to an aspect ratio of 1:1 or 2:3 and upload the maximum of five cards.Each card should also have its title, and description tweaked to make it morerelevant to the image. The maximum size for each image is 32MB although you'llprobably never have any problems with the size.
Promoted Pins Ad Specs
- File type: .PNG or .JPEG
- Maximum file size: 32MB
- Aspect ratio: 2:3 or 1000 x 1500pixels
Promoted pins appear on the home feed forusers and when they search for something on Pinterest. To the average user,they look identical to standard pins but have a "promoted" tag at the bottom. Unlike a standard pin that takesyou to the pin's page, a promoted pin sends the user directly to the landingpage.
One of the most popular ad types on Pinterest,this ad is both simple and powerful. When making a promoted pin, be sure tosure the maximum resolution of 1000 x 1500 pixels. Anything small than thatwill probably look blurry, especially on these new mobile ultra-high definitionretina displays.
Promoted Video Pins Ad Specs
- File type: .MP4, .MOV or .M4V
- Maximum file size: 2GB
- Aspect ratio: Suggestion ratiosare 1:1, 2:3, 4:5 or 9:16
- Video length: 4 seconds to 15minutes
If you really want to grab the attention ofusers on Pinterest, then using a video pin is the way to do it. Not only dothey stand out from regular pins by moving, but they can also be up to 15minutes long, which makes them great for engaging with users. These videos showup on user's home feeds as well as in the search results.
For the best results, you probably don't wantto make your ads 15 minutes long. Instead, anything under two minutes is thesweet spot with the first 10 seconds being the most important. Try to grab theuser's attention with visually appealing shots and intros before diving intothe full video.
Promoted App Pins Ad Specs
- File type: .PNG or .JPEG
- Maximum file size: 10MB
- Aspect ratio: 1:1 or 2:3
- Creative quantity: 1 herocreative, 3 secondary creatives, max 24 secondary creatives
If you're trying to promote your app on Pinterest, then promoted app pins are the way to do it. Available on both iOS and Android device, these pins make it quick and easy for users to download apps to their mobile devices.
Clicking the button will take the user directly to the iOS or Android play store and land on the page where they can download your app. This significantly increases the chances that users will end up downloading your app as it doesn't just send them to a landing page or an unnecessary additional step.
Promoted app pins have the same specificationsas standard promoted pins that we covered above, but have secondary creatives.The current minimum secondary creatives are three, while the maximum is 24.
Conclusion
Sticking to the correct ad sizes andspecifications for Pinterest ads is crucial if you want good results. Gettingthe specifications wrong will either result in your images being blurry andstretched or having to explain to the design team why you need them all re-making!
Hopefully, this article has given you all the essential ad specs you need to know to stop you from any epic ad campaign fails.
See Also
