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Report

The Global Invalid Traffic Report 2026

Expect to learn:

  • Invalid traffic rates across each major ad platform
  • Which industries are hit hardest by invalid traffic
  • The Google campaign types most impacted by waste
  • Invalid traffic rates by country 
  • Why Lead Gen businesses are hit the hardest
  • The Agentic AI perspective (and why ad platforms aren't prepared)

What's covered?

Invalid Traffic by Industry

The report breaks down which industries are most at risk, and suffer from the highest rates of IVT.

Invalid Traffic by Ad Platform

Our findings show huge IVT rate discrepancies between every ad platform and campaign type. Learn where your ad budget is most at risk. 

Invalid Traffic by Country

The report breaks down where invalid traffic rates are highest by geography.

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