Real-time invalid traffic detection for paid media
Lunio finds them, blocks them, and helps you reinvest budget where it actually performs.
Leading performance marketers use Lunio
Drive better quality traffic from your paid channels
Over 10% of ad clicks are invalid on average, costing advertisers billions in wasted spend and missed revenue.Detect and prevent invalid traffic at scale using Lunio's ML-powered detection engine, deep platform integrations, and granular campaign analytics.
See the true nature of your ad traffic
Use Lunio's sophisticated machine learning algorithm to determine in real time if a user is legitimate, suspicious, or invalid.
- Learns from click, context, and conversion data
- Lightweight technology – won't slow down your page
- Cookieless, fully GDPR and CCPA-compliant
Confront sources of fake clicks
Use Lunio's data to make informed decisions about your ad investments. Dig into drivers of IVT and track changes in traffic quality over time with in-depth campaign analytics.
- Clicks by location, keyword, placement and more
- Campaign data pulled directly from Google Ads API
- All converting clicks tracked with timestamps
Clean up and protect your ad traffic
Continually weed out the waste by automatically excluding junk users across paid media channels and using IVT insights to optimize campaigns.
- Harnesses IP exclusions at the campaign and account level
- Configures custom audiences for multiplatform protection
- Integrates with Google, Meta, Bing, and many more
Say goodbye to wasted ad spend
Discover how Lunio can help you eliminate invalid ad clicks and maximize paid media performance
Keep your paid search traffic real, relevant, and cost-effective
Root out the fake and the fraudulent from your paid social traffic
Stop funding phantom clicks from questionable publishers
PMax going rogue? Take more control of your targeting
10.9% increase in conversion rate • 14.9% decrease in bounce rate
“From day one, the support we’ve had from Lunio has been absolutely first class. And because it’s so easy to use, it was much quicker to get our teams up to speed and actively using the platform on a regular basis.”
£18,266 saved in first month • 4.77% clicks exposed as invalid
“Aside from implementing Lunio, we didn’t make any other significant changes to our campaigns. So I’m confident Lunio is responsible for the improved profitability we’re seeing. Since enabling protection conversion rates have also increased, AOVs are up, and traffic seems to be generally stronger across the board.”
16% saved in ad spend per month • 29.08% invalid traffic reduction in first month
“When we look at the money we save and reallocate on legitimate prospects, Lunio is a no-brainer from a financial perspective. And the increase in lead quality has enabled us to deliver stable and predictable growth across our more important marketing channels.”
$350,000 pipeline increase in first two months • $67,400 reinvested ad spend per month
“Since making the changes Lunio recommended, the issues we were having with lead quality have improved massively. We generated more qualified pipeline in the two months after switching on traffic protection than we had done in the previous two years.”
13% improvement in on-page conversion rate • 7% decrease in cost per lead
“When we list the top three things that have helped us in the past year to improve our performance, Lunio is on the list. It's been eye-opening for us.”
Built by marketers, for marketers
Lunio tackles invalid traffic as a marketing problem, not a security one.
Lunio is a cookieless solution that leverages encrypted click data. It’s fully GDPR and CCPA-compliant.
Improve campaign performance using IVT insights, automatic IP blocking, and targeted exclusions.
Lunio’s CSMs are on hand to help you tackle IVT issues and supercharge paid media traffic quality.
