| Ad placements | YouTube in-feed ad placement | ✅ | ✅ |
| YouTube Search ad placement | ✅ | ✅ |
| YouTube Watch Next ad placement | ✅ | ✅ |
| YouTube Shorts ad placement | ❌ | ✅ |
| YouTube in-stream ad placement | ❌ | ✅ |
| Google Discover ad placement | ✅ | ✅ |
| Gmail ad placement | ✅ | ✅ |
| Ad types | Image ads | ✅ | ✅ |
| Video ads | ❌ | ✅ |
| Bid strategies | Maximise conversion bid strategy | ✅ | ✅ |
| Maximise conversion value bid strategy | ✅ | ✅ |
| Maximise clicks bid strategy | ❌ | ✅ |
| Reporting | Standard Google reporting | ✅ | ✅ |
| Brand lift | ❌ | ✅ |
| YouTube search lift | ❌ | ✅ |
| Targeting | Optimised targeting | ✅ | ✅ |
| Lookalike targeting | ❌ | ✅ |
| Testing | Ad previews | ❌ | ✅ |
| A/B experiments | ❌ | ✅ |
