Rebecca Munton

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Rebecca Munton

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Measurement & analytics

iOS 17 Link Tracking: The end of URL parameters?

iOS 17 Link Tracking: The end of URL parameters?

Conversion rate optimization

Audience exclusions: 11 targeting tips (Google Ads and Meta)

Audience exclusions: 11 targeting tips (Google Ads and Meta)

Conversion rate optimization

8 landing page design tips to maximise conversions

8 landing page design tips to maximise conversions

Measurement & analytics

7 A/B testing best practices to drive greater ad performance

7 A/B testing best practices to drive greater ad performance

Measurement & analytics

Facebook Ads vs Google Analytics discrepancies: Key causes

Facebook Ads vs Google Analytics discrepancies: Key causes

Measurement & analytics

How to use Google Ads bid simulator for revenue forecasting

How to use Google Ads bid simulator for revenue forecasting

Advanced PPC strategies

10 ways to lower your Google Ads CPC and boost profitability

10 ways to lower your Google Ads CPC and boost profitability

Ad platforms & networks

Google Discovery ads: Specs, examples, and conversion tips

Google Discovery ads: Specs, examples, and conversion tips

Invalid traffic & ad fraud

Lead gen fraud: How to identify and prevent fake leads

Lead gen fraud: How to identify and prevent fake leads

Advanced PPC strategies

Responsive search ads: 13 best practices to boost performance

Responsive search ads: 13 best practices to boost performance

Ad platforms & networks

Microsoft Ads tools: 15 free resources to optimize campaigns

Microsoft Ads tools: 15 free resources to optimize campaigns

Ad platforms & networks

Facebook Lookalike Audiences: Best practices and targeting tips

Facebook Lookalike Audiences: Best practices and targeting tips