Timestamps: 

0:00 - Intro: PPCSurvey results, PerformanceMCR event

5:10 - Which tasks should you automate with ChatGPT?

7:54 - How to write better prompts for GenAI

12:24 - Using GenAI for ad copy, keywords, socials

18:51 - Feeding ChatGPT the right data

23:40 - What tasks should you NOT use ChatGPT for?

28:07 - Final thoughts

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Overview:

In a world where PPC effectiveness and efficiency is largely divided by those who use GenAI well vs. those who don’t, we took the opportunity to sit down with Frederick Vallaeys to get his insights on how marketers can use tools such as ChatGPT to their full potential.

Recently voted the #1 most influential PPC expert by PPCsurvey.com, Fred has decades of experience in the PPC industry. He even helped shape it, spending a decade as a Product Specialist / Ads Evangelist at Google, before becoming the Cofounder and CEO at Optmyzr - a company that specializes in making PPC teams more effective and efficient.

Watch the full episode to see how he’s harnessing the power of ChatGPT and other large language models to streamline campaign management and save thousands of hours on PPC tasks.

💡 Key insights from the episode:

• Tips for crafting better prompts to steer LLMs in the right direction
• Why agencies should create a custom GPT for every client they have 
• How to connect ads data to ChatGPT for smarter PPC 
• Implications of Anthropic's new Model Context Protocol (MCP) 
• When NOT to use ChatGPT in PPC 
• What “AI drift” is and how to minimise its impact on your work