Lunio has secured a new venture debt facility from HSBC Innovation Banking to support the company’s next phase of growth, including continued product innovation and expansion in key international markets, particularly the U.S.

As performance marketers place more budget into automated and AI-driven paid media channels, wasted spend has become a critical commercial issue.

Invalid traffic remains one of the most visible sources of budget leakage, but it is part of a broader challenge facing advertisers - understanding where media investment is being lost, misdirected or distorted before it can drive real commercial outcomes.

Lunio is building a waste intelligence platform for digital advertising, helping marketing teams identify, analyze and reduce hidden sources of wasted spend across paid search, paid social display, Performance Max, affiliate and paid media environments.

Built on its foundation in invalid traffic detection, Lunio gives advertisers cleaner data, stronger traffic quality and greater visibility into the inefficiencies that prevent media budgets from reaching genuine, high-value prospects.

The facility provides Lunio with flexible, non-dilutive capital as the company scales its platform, deepens customer relationships and expands its presence in the U.S. market. It will also support Lunio’s continued evolution from a leader in invalid traffic prevention into a broader waste intelligence partner for performance marketers looking to protect budgets, improve efficiency and drive more accountable growth.

“This facility gives Lunio additional flexibility to accelerate our growth while continuing to invest in the product, partnerships and market expansion our customers are asking for.

As digital advertising becomes more automated and complex, marketers need greater visibility into where spend is being wasted and how to act on it.

HSBC Innovation Banking understands the needs of high-growth technology companies, and we’re pleased to have their support as we scale Lunio’s waste intelligence platform globally.”

- Nick Morley, Lunio CEO

The announcement follows a period of continued momentum for Lunio, including recent product expansion into affiliate fraud prevention, senior leadership additions and enterprise security milestones.

Together, these developments reflect Lunio’s broader ambition to help marketers move beyond reactive fraud prevention and toward a more complete view of media waste, traffic quality and performance efficiency across the digital advertising ecosystem.