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Jun 25, 2025
 • 
Ben Harris

The Google Ads optimization checklist every marketer needs

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The Google Ads optimization checklist every marketer needs
Jun 18, 2025

How to combat rising CPCs with smarter account structure

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How to combat rising CPCs with smarter account structure
Jun 11, 2025

Google Ads Local Campaigns: Full guide & mistakes to avoid

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Google Ads Local Campaigns: Full guide & mistakes to avoid
Jun 5, 2025

Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys

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Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys

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Measurement & analytics

iOS 17 Link Tracking: The end of URL parameters?

Oct 25, 2023
 • 
Rebecca Munton
iOS 17 Link Tracking: The end of URL parameters?
Conversion rate optimization

Audience exclusions: 11 targeting tips (Google Ads and Meta)

Oct 18, 2023
 • 
Rebecca Munton
Audience exclusions: 11 targeting tips (Google Ads and Meta)
Conversion rate optimization

8 landing page design tips to maximise conversions

Oct 11, 2023
 • 
Rebecca Munton
8 landing page design tips to maximise conversions
Ad platforms & networks

X joins Google Display Network: What marketers need to know

Sep 28, 2023
 • 
James Deeney
X joins Google Display Network: What marketers need to know
Measurement & analytics

7 A/B testing best practices to drive greater ad performance

Sep 27, 2023
 • 
Rebecca Munton
7 A/B testing best practices to drive greater ad performance
Measurement & analytics

Facebook Ads vs Google Analytics discrepancies: Key causes

Sep 14, 2023
 • 
Rebecca Munton
Facebook Ads vs Google Analytics discrepancies: Key causes
Invalid traffic & ad fraud

Invalid traffic explained: 2024 marketers’ guide [webinar]

Sep 11, 2023
 • 
James Deeney
Invalid traffic explained: 2024 marketers’ guide [webinar]
Measurement & analytics

Are Adalytics' claims about YouTube Kids ads and privacy true?

Sep 11, 2023
 • 
Neil Andrew
Are Adalytics' claims about YouTube Kids ads and privacy true?
Invalid traffic & ad fraud

Invalid traffic: The budget-eating black hole [webinar]

Sep 4, 2023
 • 
James Deeney
Invalid traffic: The budget-eating black hole [webinar]
Measurement & analytics

How to use Google Ads bid simulator for revenue forecasting

Aug 21, 2023
 • 
Rebecca Munton
How to use Google Ads bid simulator for revenue forecasting
Ad platforms & networks

How to stop fake Instagram accounts engaging with your ads

Aug 17, 2023
 • 
James Deeney
How to stop fake Instagram accounts engaging with your ads
Measurement & analytics

6 conversion tracking best practices for Google Ads

Jul 25, 2023
 • 
James Deeney
6 conversion tracking best practices for Google Ads

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The Google Ads optimization checklist every marketer needs
How to combat rising CPCs with smarter account structure
Google Ads Local Campaigns: Full guide & mistakes to avoid
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