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The Google Ads optimization checklist every marketer needs

The Google Ads optimization checklist every marketer needs

How to combat rising CPCs with smarter account structure

How to combat rising CPCs with smarter account structure

Google Ads Local Campaigns: Full guide & mistakes to avoid

Google Ads Local Campaigns: Full guide & mistakes to avoid

Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys

Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys

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Conversion rate optimization

How to use emotion in your travel ads to drive bookings

How to use emotion in your travel ads to drive bookings

Conversion rate optimization

PPC for financial services: 11 tips for more leads and sales

PPC for financial services: 11 tips for more leads and sales

Ad platforms & networks

11 Performance Max best practices to optimise campaigns

11 Performance Max best practices to optimise campaigns

Al & automation

ChatGPT for PPC: 7-step framework to automate ad campaigns

ChatGPT for PPC: 7-step framework to automate ad campaigns

Advanced PPC strategies

Boosting enrolment: 9 marketing strategies for universities

Boosting enrolment: 9 marketing strategies for universities

Ad platforms & networks

The pros and cons of Performance Max campaigns

The pros and cons of Performance Max campaigns

Conversion rate optimization

Ad spend optimisation: How to do more with less [webinar]

Ad spend optimisation: How to do more with less [webinar]

Advanced PPC strategies

Marketing Efficiency Ratio: How, why and when to calculate it

Marketing Efficiency Ratio: How, why and when to calculate it

Paid media fundamentals

How to calculate CPM and make every ad impression count

How to calculate CPM and make every ad impression count

Invalid traffic & ad fraud

Grinch bots: What are they and why do they steal gifts?

Grinch bots: What are they and why do they steal gifts?

Paid media fundamentals

How to use Google Keyword Planner in 2024 [top tricks & tips]

How to use Google Keyword Planner in 2024 [top tricks & tips]

Advanced PPC strategies

YouTube retargeting ads: Pros, cons, costs and best practices

YouTube retargeting ads: Pros, cons, costs and best practices