The Lunio blog

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Made-for-advertising websites: How to stop them draining your ad budget

Made-for-advertising websites: How to stop them draining your ad budget

How to exclude low-value placements from Performance Max campaigns

How to exclude low-value placements from Performance Max campaigns

Google’s Search Generative Experience (SGE): How it affects PPC

Google’s Search Generative Experience (SGE): How it affects PPC

Custom GPTs for marketing: The best AI tools to boost ROI

Custom GPTs for marketing: The best AI tools to boost ROI

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Advanced PPC strategies

Value-based bidding: How to maximise lead gen profit [Webinar]

Value-based bidding: How to maximise lead gen profit [Webinar]

Advanced PPC strategies

Dynamic Search Ads: The best PPC competitor research tool?

Dynamic Search Ads: The best PPC competitor research tool?

Advanced PPC strategies

Optimize lead gen by setting the right Conversion Values

Optimize lead gen by setting the right Conversion Values

Ad platforms & networks

Are ad platforms overcharging by inflating your PPC results?

Are ad platforms overcharging by inflating your PPC results?

Advanced PPC strategies

How to optimize product feed management at scale

How to optimize product feed management at scale

Advanced PPC strategies

PMax vs Standard Shopping: How to choose in 2025

PMax vs Standard Shopping: How to choose in 2025

Ad platforms & networks

Microsoft Ads: Copilot update, new features & how to use them

Microsoft Ads: Copilot update, new features & how to use them

Measurement & analytics

POAS vs ROAS: Which metric should you use?

POAS vs ROAS: Which metric should you use?

Paid media fundamentals

Competitor keyword bidding in 2025: Key strategies & considerations

Competitor keyword bidding in 2025: Key strategies & considerations

Paid media fundamentals

Demand Gen strategy: How to seed high-performing lookalike audiences

Demand Gen strategy: How to seed high-performing lookalike audiences

Advanced PPC strategies

Keyword localization: How to optimize international PPC campaigns

Keyword localization: How to optimize international PPC campaigns

Invalid traffic & ad fraud

5 common myths about invalid traffic

5 common myths about invalid traffic