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The Lunio blog
Featured
Aug 14, 2025
•
Rebecca Munton
Customer match lists: Optimize & maintain your CMLs
Read now
Aug 4, 2025
Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
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Jul 23, 2025
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
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Jul 16, 2025
B2B PPC Lead Gen: Avoid these 9 costly mistakes
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Browse all blog articles
Topic
Ad platforms & networks
Ad quality
Advanced PPC strategies
Al & automation
Conversion rate optimization
Invalid traffic & ad fraud
Measurement & analytics
Paid media fundamentals
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Ad platforms & networks
TikTok Smart+ campaigns guide: Google Ads’ biggest threat
Oct 31, 2024
•
Rebecca Munton
Advanced PPC strategies
Regain control of PMax campaigns with N-Gram analysis
Oct 24, 2024
•
Ben Harris
Ad platforms & networks
How to secure Google Ad Grants (+make the most of them) in 2025
Oct 15, 2024
•
Rebecca Munton
Invalid traffic & ad fraud
Lunio report reveals the true impact of invalid traffic on the financial sector
Oct 10, 2024
•
Ben Harris
Advanced PPC strategies
The paid media blueprint for lead gen success [Webinar]
Oct 3, 2024
•
Ben Harris
Ad platforms & networks
PMax campaign-level negative keywords: What you need to know
Sep 25, 2024
•
Ben Harris
Advanced PPC strategies
Google’s Power Pair - Should marketers be worried?
Sep 19, 2024
•
Ben Harris
Paid media fundamentals
How to improve ROAS with native advertising (w/ examples)
Sep 9, 2024
•
Ben Harris
Ad platforms & networks
11 YouTube video ad examples to learn from (+ why they work)
Aug 8, 2024
•
James Deeney
Advanced PPC strategies
ROAS masterclass: How to minimize waste and maximize conversions in Google Ads [webinar]
Aug 1, 2024
•
James Deeney
Advanced PPC strategies
Voice search marketing: ‘Hey Siri, increase my ROAS’
Jul 25, 2024
•
Ben Harris
Ad platforms & networks
Reddit ads: How to generate sales and maximize ROAS (+examples)
Jul 18, 2024
•
Ben Harris
5 / 18
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