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Aug 14, 2025
 • 
Rebecca Munton

Customer match lists: Optimize & maintain your CMLs

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Customer match lists: Optimize & maintain your CMLs
Aug 4, 2025

Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)

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Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
Jul 23, 2025

Google Ads Forecasting: Predict campaign results (with $0 ad spend)

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Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Jul 16, 2025

B2B PPC Lead Gen: Avoid these 9 costly mistakes

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B2B PPC Lead Gen: Avoid these 9 costly mistakes

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Ad platforms & networks

Google Ads: Good Click Through Rate (CTR) metrics

Sep 24, 2019
 • 
Neil Andrew
Google Ads: Good Click Through Rate (CTR) metrics
Invalid traffic & ad fraud

What is viewbotting: How Twitch are taking on the ad fraudsters

Jul 15, 2019
 • 
Sam Carr
What is viewbotting: How Twitch are taking on the ad fraudsters
Invalid traffic & ad fraud

Ad fraud detection: A DIY guide to detecting click fraud yourself

May 11, 2019
 • 
Neil Andrew
Ad fraud detection: A DIY guide to detecting click fraud yourself

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Latest from the blog
Customer match lists: Optimize & maintain your CMLs
Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
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