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The Lunio blog
Featured
Aug 14, 2025
•
Rebecca Munton
Customer match lists: Optimize & maintain your CMLs
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Aug 4, 2025
Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
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Jul 23, 2025
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
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Jul 16, 2025
B2B PPC Lead Gen: Avoid these 9 costly mistakes
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Browse all blog articles
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Ad platforms & networks
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Paid media fundamentals
GA4 best practices. The ultimate guide to Google Analytics 4 (GA4)
Apr 14, 2022
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Sam Carr
Performance Max: The dangers of over-automation
Apr 11, 2022
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Jack Hall
Ad platforms & networks
TikTok bots. Is TikTok the latest bot playground?
Nov 19, 2021
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Amber Dawson
Ad platforms & networks
Does Reddit have a bot problem? Absolutely.
Nov 18, 2021
•
Amber Dawson
Ad platforms & networks
Why does Facebook have more bots than people?
Nov 16, 2021
•
Amber Dawson
Invalid traffic & ad fraud
Is Google doing enough to stop invalid clicks?
Aug 2, 2021
•
Amber Dawson
Advanced PPC strategies
10 best PPC forums for learning about and discussing paid search
Jul 27, 2021
•
Sam Carr
Ad quality
10 Google display ads examples to inspire your next display campaign
Jul 13, 2021
•
Sam Carr
Invalid traffic & ad fraud
Everything you need to know about the 3ve botnet
Jul 8, 2021
•
Sam Carr
Ad platforms & networks
The best Google Ads extensions to improve your campaigns
Jul 6, 2021
•
Sam Carr
Measurement & analytics
A mathematical solution to PPC budget forecasting
Jun 8, 2021
•
Sam Carr
Advanced PPC strategies
Using Google Ads dynamic location insertion to save time and improve ad relevancy
Jun 1, 2021
•
Sam Carr
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