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Featured

Apr 30, 2025
 • 
Rebecca Munton

Made-for-advertising websites: How to stop them draining your ad budget

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Made-for-advertising websites: How to stop them draining your ad budget
Apr 24, 2025

How to exclude low-value placements from Performance Max campaigns

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How to exclude low-value placements from Performance Max campaigns
Apr 17, 2025

Google’s Search Generative Experience (SGE): How it affects PPC

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Google’s Search Generative Experience (SGE): How it affects PPC
Apr 9, 2025

Custom GPTs for marketing: The best AI tools to boost ROI

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Custom GPTs for marketing: The best AI tools to boost ROI

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Ad platforms & networks

Facebook ads vs Instagram ads: Which convert best?

Sep 21, 2022
 • 
Jack Hall
Facebook ads vs Instagram ads: Which convert best?

PPC automation: Tips and tools for better paid ad results

Sep 14, 2022
 • 
Jack Hall
PPC automation: Tips and tools for better paid ad results
Invalid traffic & ad fraud

How scammers make money from ad fraud

Sep 7, 2022
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Jack Hall
How scammers make money from ad fraud
Advanced PPC strategies

7 tips on how to retarget without cookies

Aug 17, 2022
 • 
Jack Hall
7 tips on how to retarget without cookies
Ad platforms & networks

How to generate qualified leads with paid social [webinar]

Aug 10, 2022
 • 
James Deeney
How to generate qualified leads with paid social [webinar]
Advanced PPC strategies

How to diversify (and de-risk) your paid marketing strategy

Jul 28, 2022
 • 
James Deeney
How to diversify (and de-risk) your paid marketing strategy
Invalid traffic & ad fraud

Elon Musk vs Twitter bots: Why it’s also a problem for marketers

Jul 15, 2022
 • 
James Deeney
Elon Musk vs Twitter bots: Why it’s also a problem for marketers
Paid media fundamentals

GA4 best practices. The ultimate guide to Google Analytics 4 (GA4)

Apr 14, 2022
 • 
Sam Carr
GA4 best practices. The ultimate guide to Google Analytics 4 (GA4)

Performance Max: The dangers of over-automation

Apr 11, 2022
 • 
Jack Hall
Performance Max: The dangers of over-automation
Ad platforms & networks

TikTok bots. Is TikTok the latest bot playground?

Nov 19, 2021
 • 
Amber Dawson
TikTok bots. Is TikTok the latest bot playground?
Ad platforms & networks

Does Reddit have a bot problem? Absolutely.

Nov 18, 2021
 • 
Amber Dawson
Does Reddit have a bot problem? Absolutely.
Ad platforms & networks

Why does Facebook have more bots than people?

Nov 16, 2021
 • 
Amber Dawson
Why does Facebook have more bots than people?

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Made-for-advertising websites: How to stop them draining your ad budget
How to exclude low-value placements from Performance Max campaigns
Google’s Search Generative Experience (SGE): How it affects PPC
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